Marketing Manager

At ODL, Inc., we build value into building products — and we're looking for a Marketing Manager ready to help lead that charge. This role owns the development and execution of strategic product marketing plans, from multi-channel content creation to impactful go-to-market strategies. Uniquely, this role carries a seat at the table in ODL's new product development process, serving as the marketing decision-maker from ideation through launch — ensuring every product is built with the customer, the market, and the brand in mind from day one. The ideal candidate brings expertise in digital media, trade show strategy, and Omni-Channel campaigns, with a sharp ability to leverage customer insights, equip the sales team with compelling tools and messaging, and collaborate across product management and external agencies to build the brand and drive revenue growth.Who We Are:Driven by continual innovation and trusted partnerships, ODL is a global leader in high-quality door and insulated glass solutions. For decades, our purpose has been simple: Make Your Life Better—for our customers, our communities, and our people.With 14 global locations and thousands of employees, ODL has been recognized as a Great Place to Work across all countries of operation. We invest in our people, celebrate growth, and foster a culture where accountability, innovation, and excellence thrive.Essential Job Functions:Own the full go-to-market lifecycle — from annual planning through post-launch analysis — in close partnership with Product Management and Sales.Serve as ODL's internal authority on products and markets, turning category knowledge into clear positioning, messaging, and sales tools that set us apart from the competition.Build and execute a multi-channel content strategy that strengthens the brand and delivers a consistent, compelling experience at every customer touchpoint.Champion the voice of the customer through feedback loops — surveys, interviews, and win/loss analysis — translating insights into actionable marketing strategies and sales enablement materials.Establish and manage a digital media framework in partnership with the internal digital team and external agencies, driving measurable brand awareness and qualified demand.Design and execute a tradeshow strategy that elevates the ODL brand, deepens customer relationships, and generates meaningful opportunities for the sales team.Lead Annual Product Catalog development as both a sales tool and customer experience asset, ensuring it supports the buying journey from discovery to decision.Develop and optimize Omni-Channel marketing campaigns that create a seamless customer experience and link directly to revenue targets.Stay close to the market through ongoing customer engagement, turning insights into smarter marketing strategies and keeping the sales team informed on trends and shifts.RequirementsProficiency in marketing analytics tools and CRM systems, with experience in interpreting data to inform decisions.Experience in planning and executing marketing campaigns across multiple channels.Leadership skills, with the ability to guide and collaborate with cross-functional teams including Product Management and Sales.Strong communication skills, including the ability to present ideas effectively to various stakeholders.Experience in managing marketing budgets and measuring campaign performance against revenue targets.Strong understanding of current marketing trends and digital marketing practices.Analytical and strategic thinking skills, with the ability to develop marketing plans based on market insights.Knowledge of brand management principles and experience in product marketing.Experience developing sales enablement tools and materials that support the customer buying journey.Familiarity with new product development processes and the ability to contribute marketing perspective from ideation through launch.3-5 Years of professional Marketing experienceBachelor’s degree with emphasis in marketing or related field preferredHubspot and/or SalesForce certificationWhat you’ll get:Health, Dental, and Vision insurancePrescription Plan401(k) with company matchTuition ReimbursementDisability PlanPaid Vacation and 10 HolidaysHealth Club ReimbursementBonus programWellness programReady to Make an Impact?If you’re a strategic, customer-focused marketer who thrives on bringing products to market and driving growth, we’d love to meet you.In this role, you’ll lead go-to-market initiatives, develop impactful campaigns and sales tools, and turn customer insights into strategies that strengthen the ODL brand and support revenue growth.Apply today and help shape the marketing strategies that drive ODL’s success.ShiftFirst Shift (United States of America)SummaryLocation: Zeeland, MIType: Full time