Principal B2B Marketing

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Job Summary

This role executes best-in-class marketing programs across the B2B and sales finance portfolios and channels, including inbound marketing, lead generation, sales enablement, cross-sell/upsell strategies, and retention efforts. Leveraging data-driven insights and deep vertical expertise, this role drives impactful, profit‑oriented campaigns that deliver measurable value to merchants, brand partners, and the organization. The incumbent is responsible for developing B2B2C and sales finance marketing strategies, managing execution, and delivering performance reporting for B2B and sales finance initiatives, with a focus on driving sustainable growth in acquisition, brand awareness, and overall business expansion for B2B and sales finance products and partnerships channels.

Essential Job Functions

• Drives the execution of internal and external marketing campaigns to support growth strategies, working closely with the Sales Team and Account Managers to manage existing accounts. Collaborates with the B2B Marketing Director and cross‑department stakeholders to ensure alignment and strategic success.
• (30%) Analyze complex business challenges, collaborate with stakeholders, and deliver professional, articulate presentations (internal and brand facing). Facilitate meetings to align on goals and strategies, leveraging industry benchmarks and a test‑and‑learn approach to identify and implement innovative marketing strategies.
• (20%) Build marketing plans and optimize program performance to meet campaign KPIs and annual goals. Identify and analyze information gap and evaluate new technologies/data to optimize B2B lead scoring, ABM and vertical‑based program.
• (20%) Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and clients’ omni‑channel marketing materials. Supports Marketing Manager or below with escalated issues and/or remediation.
• (10%) May provide support to direct stakeholders (Sales, Account Managers, etc) on account and vertical‑based selling tactics, including developing target account lists and programs to accelerate pipeline, strategic account and lead acquisition. Develop and maintain comprehensive account profiles and target personas and define the target audience required to achieve ABM and industry goals.
• (10%) Evaluate/report on campaign performance, influencing strategic decisions. Establish measurement requirements and develop dashboards for ongoing reporting. Partner with Head of Marketing to manage Bread Pay’s editorial calendar for Merchant Success & Partnership. Coordinate with the Brand & Creative team to ensure campaigns align with brand strategy, visual identity, messaging, voice, and tone.
• (5%) Provides coaching to Marketing Manager and associates, creating mentoring opportunities for learning and development. Conducts regular touch bases to cascade information and develop plans based on goals and performance. Guides behavior by demonstrating leadership. Trains peers and direct reports, establishing themselves as a departmental knowledge resource.

Minimum Qualifications

High School Diploma or GED 10-13 years experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, Analyzing Marketing Campaign Data, Leading a Team, or related experience.

Preferred Qualifications

Bachelor’s Degree in Marketing, Finance, or related field. Experience in retail, e‑commerce, or fintech. 5 – 7 years Proficiency Marketing Automation software (HubSpot, Marketo, Pardot). 5 – 7 years Proficiency in Salesforce CRM.

Skills

• Campaign Performance Analysis
• Customer Relationship Management (CRM) System
• Demand Generation / Lead Generation
• Email & Content Building
• Email Marketing & Nurturing
• Lead Generation Marketing Automation
• Marketing Analytics
• Business to Business to Consumer (B2B2C)
• E‑Commerce SEO / SEM Campaign Management

Reports To

Director and above

Direct Reports

0

Work Environment

Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Travel

Ability to travel up to 20% annually

Physical and Mental Requirements

• To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements.
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.
• Communicate/Hearing
• Communicate/Talking
• Move/Traverse
• Stationary
• Position/Seated
• Typing/Writing
• Maintain focus in high pressure or fast‑paced work environment

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range

Salary Range (unless otherwise noted below): $139,800.00 - $223,700.00 Full Salary Range for position: California: $160,800.00 - $279,600.00 Colorado: $139,800.00 - $246,100.00 New York: $153,800.00 - $279,600.00 Washington: $153,800.00 - $257,300.00 Maryland: $153,800.00 - $246,100.00 Washington DC: $160,800.00 - $257,300.00 Illinois: $139,800.00 - $246,100.00 New Jersey: $160,800.00 - $257,300.00 Vermont: $139,800.00 - $223,700.00 Ohio: $139,800.00 - $223,700.00 Maine: $139,800.00 - $223,700.00 Connecticut: $153,800.00 - $246,100.00 Virginia: $139,800.00 - $223,700.00 The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

Benefits

• Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long‑term disability) to eligible associates (regular full‑time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26.
• New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6‑month waiting period).
• Six weeks of 100% paid parental leave for eligible parents is available after a 180‑day waiting period.
• Hired associates can immediately enroll in Bread Financial’s 401(k) plan.
• All associates receive 11 paid holidays.
• Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off.
• Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year.
• Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year.
• Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.
• Hired associates will be able to elect the purchase company stock during offering periods in June and December.
• You will be eligible for an annual incentive bonus based on individual and company performance.

About Bread Financial

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award‑winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non‑traditional career progression.

Bread Financial®(NYSE: BFH) is a tech‑forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers.Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through ourco‑brand and private label credit cards and pay‑over‑time products providing choice and value to our shared customers.Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life. Bread Financial proudly marks 30years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.

Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).

Equal Opportunity & Diversity

The Company is an Equal Opportunity Employer. Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company. The Company participates in E‑Verify. The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply. The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Job Family & Type

Job Family: Marketing

Job Type: Regular

Additional About Bread Financial

As a tech‑forward financial services company, we strive to create value for both our customers and our associates. At Bread Financial, you are empowered to thrive. Our company is bold, tenacious and innovative, challenges you to be your best, respects your voice, recognizes your contributions, cares for your total well‑being, and has a collaborative, kind and inclusive culture that fosters growth and success. Bread Financial is headquartered in Columbus, Ohio, and committed to sustainable business practices powered by its approximately 7,000 global associates. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally.

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