Analyst, AACU Marketing Data Research and Reporting
AMERICAN AIRLINES
IntroAre you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!Why you'll love this jobThis job is within the American Airlines Credit Union. The role is responsible for transforming member, product and marketing performance data into actionable insights that empower marketing teams and drive strategic growth for the Credit Union.What you'll doManage aspects of Marketing campaign data setup including: developing and executing complex SQL queries, extracting and analyzing data from SQL, loading/transferring into CRM tool, managing automation processes, monitoring the delivery of data inputs, and managing the data structure in all required systems (CRM/Data Warehousing and Reporting Solutions)Maintain an accurate and rapid test/control targeting strategy for multi-channel marketing, providing analysis and reporting servicesSynthesize current data and trend data to support strategy recommendations through various marketing analytics models, creating insights and recommendations to optimize campaign performanceDesign, automate and optimize recurring reporting processes and data workflows to improve operational efficiency and reporting accuracyWork with technology, quality assurance and training teams to ensure system releases and offer programming are correctly set up, tested and communicated to the front lineUtilize experience with data visualization to generate standard or custom reports that summarize marketing data for review by executives, managers and other stakeholdersEnsure data integrityHandle vendor management related to databases, research providers and any third-party data suppliersSupport ad hoc programs and projects, as neededThe selected candidate will be responsible for ensuring the security and confidentiality of all account and related information which is part of their work and for ensuring that his/her work is in compliance with all applicable laws and regulations including, but not limited to, the Bank Secrecy Act. All you'll need for successMinimum Qualifications- Education & Prior Job ExperienceHigh school diploma or GED requiredBachelor's degree in Computer Information Systems, Business Analytics. Marketing or a quantitative field, or a combination of education and experience that provides the necessary skills and knowledge to satisfactorily perform the essential job functionsPreferred Qualifications- Education & Prior Job ExperienceThree years' of experience in similar or related fieldExperience in Project Management with timelines/project team supervisionExperience in researching and implementing new CRM systemsExperience with Jack Henry and/or knowledge of SymitarSkills, Licenses & CertificationsSkilled in Microsoft Office software (e.g., Word, Excel, Access, PowerPoint) gained through either work experience with the software or education and hands-on use of the softwareSkilled in advanced spreadsheet modeling, pivot tables, lookups and data analysis techniques in Mircosoft Excel for reporting and business analysisKnowledge of the principles and practices of effective segmented, targeted marketing and relational databasesKnowledge of Data Warehouse Systems, CRM and Microsoft Access databases, with solid knowledge of SQL query structuresKnowledge of data visualization best practices and KPI reporting methodologiesAbility to analyze large data sets and present actionable insights to business stakeholders and leadershipAbility to demonstrate excellent oral and written communications skills and appropriate telephone etiquette and techniquesAbility to stay apprised of the latest technological advances within a CRM and related business systemsAbility to effectively interface with all staff levels and third-party vendorsAbility to self-motivate with strong organization skills and effective time management skillsAbility to demonstrate excellent planning and organization skills with the ability to prioritize and manage multiple assignments simultaneouslyAbility to project a positive attitude and exercise sound problem-solving skillsAbility to attend and support team events and member promotion/outreach eventsAbility to maintain satisfactory performance and attendanceAbility to pass applicable American Airlines and Credit Union pre-hire compliance checksWhat you'll getFeel free to take advantage of all that American Airlines has to offer: Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and moreFeel free to be yourself at AmericanFrom the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world. Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.
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