Associate Manager, AMER Commercial Marketing

Translate business objectives into clear marketing briefs, channel strategies, and execution plans that support revenue-driving priorities across the Americas region. Assist with the development and implementation of Commercial Marketing strategies and Americas region-specific programs, ensuring effective/efficient use of all available channels, including but not limited to paid, owned, earned and partner channels and touchpoints. Execute the Campaign Marketing process, documentation, and workflow in response to business needs. Lead cross-functional discovery, kickoff, and ongoing project meetings, including developing and sharing presentation materials, project timelines, worksheets, and marketing project plans with GMSS marketing channel teams, Social, PR, Hotel Communications, GIAD, and other key partners. Work with internal teams, vendors and/or agencies to define specifications for each initiative, including but not limited to selection of target audience, creative approach, offer/ incentive and production details; present materials/recommendations to the Manager for approval; implement approved initiatives. Maintain communication and provide strategic guidance to cross-functional teams and channels to ensure each initiative stays on track, is delivered on time, and is implemented effectively. Proactively identify risks, dependencies, and decision points across projects, escalating issues and recommendations to the manager to maintain momentum and support timely decision-making. Maintain updates for leadership, gaining necessary approvals when needed Execute programs through our IHG process, systems and operations Monitor and report all relevant competitive activity across all elements of the marketing mix and make appropriate recommendations to management. Ensure each campaign or initiative has proper controls in place for accurate measurement and analysis. Partner with Marketing Effectiveness to monitor and optimize campaign performance in real time, then present results and recommendations for the next iteration to the manager for approval. Assist in presentation building inclusive of project or campaign storytelling materials and leadership information sharing. Ability to maintain excellent working relationships across all functions and all levels, including ability to influence and successfully implement marketing initiatives. Work with internal and external resources to establish and/or communicate project timelines, action steps and status updates. Follow up, as appropriate, to ensure timely execution to meet established deadlines. Embody attention to detail, open communication, consistent organization, and time and project management skills that enable speed to market and promote executional excellence. Support manager with other marketing projects as necessary. Your day to day Translate business objectives into clear marketing briefs, channel strategies, and execution plans that support revenue-driving priorities across the Americas region. Assist with the development and implementation of Commercial Marketing strategies and Americas region-specific programs, ensuring effective/efficient use of all available channels, including but not limited to paid, owned, earned and partner channels and touchpoints. Execute the Campaign Marketing process, documentation, and workflow in response to business needs. Lead cross-functional discovery, kickoff, and ongoing project meetings, including developing and sharing presentation materials, project timelines, worksheets, and marketing project plans with GMSS marketing channel teams, Social, PR, Hotel Communications, GIAD, and other key partners. Work with internal teams, vendors and/or agencies to define specifications for each initiative, including but not limited to selection of target audience, creative approach, offer/ incentive and production details; present materials/recommendations to the Manager for approval; implement approved initiatives. Maintain communication and provide strategic guidance to cross-functional teams and channels to ensure each initiative stays on track, is delivered on time, and is implemented effectively. Proactively identify risks, dependencies, and decision points across projects, escalating issues and recommendations to the manager to maintain momentum and support timely decision-making. Maintain updates for leadership, gaining necessary approvals when needed Execute programs through our IHG process, systems and operations Monitor and report all relevant competitive activity across all elements of the marketing mix and make appropriate recommendations to management. Ensure each campaign or initiative has proper controls in place for accurate measurement and analysis. Partner with Marketing Effectiveness to monitor and optimize campaign performance in real time, then present results and recommendations for the next iteration to the manager for approval. Assist in presentation building inclusive of project or campaign storytelling materials and leadership information sharing. Ability to maintain excellent working relationships across all functions and all levels, including ability to influence and successfully implement marketing initiatives. Work with internal and external resources to establish and/or communicate project timelines, action steps and status updates. Follow up, as appropriate, to ensure timely execution to meet established deadlines. Embody attention to detail, open communication, consistent organization, and time and project management skills that enable speed to market and promote executional excellence. Support manager with other marketing projects as necessary. What We Need From You Bachelor's Degree in a relevant field of work or an equivalent combination of education and work related experience. 2 to 5 years of progressive work-related experience in a corporate marketing environment, with demonstrated technical proficiency related to the position, including experience with internal and external communications and creative development. Demonstrates knowledge of marketing concepts and basic marketing principles. Demonstrates experience in integrated marketing campaigns and commercial-driving tactics; preferred. Strong problem solving and analytical skills. Ability to interpret campaign performance data, identify insights, and translate findings into actionable recommendations for future marketing initiatives. Demonstrates effective verbal and written communication skills for the purpose of providing clarity of information to management, key stakeholders, and agency partners. Strong organizational and time management skills. Strong communication and interpersonal skills. General knowledge of hotel systems and operations beneficial. Demonstrated presentation and facilitation skills. Proficiency in Excel, Word and PowerPoint required. Demonstrates ability to use AI tools and resources responsibly and effectively to improve productivity, support analysis, and enhance marketing execution. Location Atlanta, GA; Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business. At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG. Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love. We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate. We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference. Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives. Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. Important information The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. EEO Is The Law - click here for more information about Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity. If you require reasonable accommodation during the application process, please click here. IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy. If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits. #J-18808-Ljbffr IHG Hotels & Resorts