Business Development Assistant

Business Development Assistant – Nursing Home Marketing & Outreach

Essen Health Care is the largest privately held, multispecialty medical group in New York, providing high-quality, compassionate care to some of the state's most vulnerable and underserved residents.

Founded in 1999, we've grown from a single primary care office into a network of 50+ locations offering urgent care, primary care and specialty services, from women's health to endocrinology and psychiatry. We also provide nursing home support, care management, and in-home care through our Essen House Calls program. Guided by a Population Health model, our team of 500+ providers deliver care in-person, at home, or via telehealth, ensuring patients get the support they need when and where they need it.

We're looking for talented, motivated individuals to join our growing team. Whether you're a medical provider, administrator, or operations professional, there's a career here for you. Join us in making a real difference in the health of our community.

Job Summary

Position Title: Business Development Assistant – Nursing Home Marketing & Outreach

Location: New York City Metro Area (In-Person 2x/Week)

Employment Type: Full-Time

Job Summary: We are looking for a proactive and organized Business Development Assistant to support our outreach and relationship management efforts across a network of nursing homes in the NYC area. This role is ideal for someone with a background in healthcare, marketing, or healthcare operations who is comfortable working both independently and collaboratively in a fast-paced environment.

You will play a key role in scheduling nursing home visits, coordinating on-site meetings, managing follow-up actions, and helping to grow and strengthen our partnerships with long-term care facilities. Previous supervisor or managerial experience is highly preferred. Clinical knowledge or experience (e.g., CNA, LPN, RN background) is beneficial but not required.

This is a marketing-driven, field-based role with required in-person visits 2x per week, primarily within the NYC area.

Responsibilities

• Outreach & Relationship Building

  • Assist in maintaining and growing partnerships with nursing homes and assisted living facilities.

  • Serve as a liaison between our organization and facility staff, administrators, and decision-makers.

  • Represent the company during in-person visits, meetings, and community events.

• Scheduling & Coordination

  • Organize and maintain a rotating schedule of in-person nursing home visits (minimum 2x/week).

  • Track follow-ups and ensure timely completion of key action items from meetings and visits.

  • Help coordinate marketing events, presentations, and staff introductions.

• Administrative & Operational Support

  • Prepare meeting materials, marketing collateral, and visit summaries.

  • Maintain CRM or internal tracking tools to document outreach activities and progress.

  • Support data collection, reporting, and communication with internal teams.

• Marketing & Brand Representation

  • Ensure brand presence and messaging is consistent and professional across all touchpoints.

  • Distribute promotional materials and represent the company at onsite visits.

  • Gather feedback from facilities to inform ongoing marketing and operational strategies.

Qualifications

• Required:

  • College degree required, in related field preferred

  • Prior experience in a business development, outreach, or marketing role—preferably in healthcare or senior care.

  • Strong interpersonal and communication skills with a professional, client-facing demeanor.

  • Ability to manage time, schedule visits, and follow through on tasks with minimal supervision.

  • Willingness to travel within the NYC metro area (reliable transportation required).

• Preferred:

  • Clinical background (e.g., CNA, LPN, RN) or familiarity with healthcare workflows is a plus.

  • Experience working with or marketing to nursing homes, long-term care, or home health agencies.

  • Comfort with CRM systems, Google Workspace, Microsoft Office, and communication tools.

Equal Opportunity Employer

Essen Health care is proud to be an equal opportunity employer, and we seek candidates who desire to work in and serve an ethnically diverse population.