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Product Marketer

Clera

Job Description

Job Description

About the Role

A fast-growing enterprise AI platform company is looking for a Product Marketer to sit at the intersection of product and market. You'll translate frequent product releases into clear positioning, compelling stories, and sales-ready materials — playing a central role in how customers and prospects understand the platform's capabilities as both the product and category evolve.

What You'll Do
  • Own go-to-market plans for every meaningful product release and execute them across the right channels.

  • Turn product releases into compelling narratives that explain why new features matter to buyers.

  • Develop and maintain positioning that differentiates the product for different buyer personas and markets, including enterprise IT leaders and AI leads.

  • Create clear product content: comparison pages, capability overviews, one-pagers, and campaign explainers.

  • Work directly with customers, support tickets, and sales calls to surface what users value most.

  • Enable sales and customer success with framing, materials, and answers to difficult product questions.

  • Help define category positioning for enterprise AI as the market and product continue to evolve.

What We're Looking For
  • 3+ years in product marketing, with a track record of delivering go-to-market for software features and releases.

  • Proven experience owning end-to-end go-to-market planning and execution across multiple channels.

  • Ability to explain technical products clearly to non-technical audiences — you don't need to be an engineer, but you can participate meaningfully in product reviews.

  • Excellent, clear writing skills: clarity over cleverness, always.

  • Habit of conducting customer research — conversations, support ticket reviews, and sales call attendance — to inform messaging.

  • Regular use of AI tools for research, drafting, and content synthesis as part of your everyday workflow.

  • A bias toward owning problems end-to-end rather than waiting for briefs.

  • Collaborative, kind approach to teammates and customer-facing stakeholders.

  • Nice to have: Experience targeting German enterprise IT markets (German Mittelstand).

  • Nice to have: Comfort being on camera or participating in public-facing demos and presentations.

Location & Work Arrangement

This role is based on-site in Berlin, Germany . Please note that visa sponsorship is not available for this position.

About the Company

You'll be joining a seed-funded B2B enterprise AI SaaS company with strong European roots and a security-first, model-agnostic platform used by thousands of organizations. The team is lean (under 50 people) and moves fast, with alumni from top-tier consultancies and enterprise tech firms. This is an early and high-impact marketing hire with significant ownership and visibility.

Vacancy posted 1 day ago
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