SVP, Global SMB Marketing

Overview Salesforce is looking for a rare kind of marketing leader to run and transform our Global SMB Marketing business. This is not a traditional marketing role; it is a business leadership role that owns outcomes, not activities, and is accountable for revenue, customer growth, market expansion, and business performance end‑to‑end. Responsibilities Own the global SMB marketing business across Salesforce’s portfolio, leading the strategy and operating GTM that drives customer acquisition, adoption, lifecycle engagement, and revenue growth at scale. Lead a modern, AI‑powered growth organization spanning demand generation, digital acquisition, lifecycle and retention marketing, integrated campaigns, content, web, SEO, events, and growth experimentation. Partner deeply with Product & Engineering, Sales, Data Science, and Customer Success to shape how we market our products and how customers experience and adopt Salesforce from day one. Define and lead the global SMB growth strategy across Salesforce’s product portfolio. Own the business outcomes for SMB acquisition, pipeline generation, conversion efficiency, retention, and expansion. Build and operate a modern global SMB growth engine spanning paid, owned, lifecycle, web, SEO, social, content, partner, and event channels. Drive full‑funnel performance with rigorous accountability around CAC, LTV, pipeline efficiency, conversion, and ROI. Partner deeply with Product & Engineering to shape customer journeys, onboarding experiences, activation models, and product‑led growth motions. Build strong operational trust and alignment with Sales leadership around pipeline quality, velocity, and revenue performance. Lead integrated global campaigns and growth programs designed to scale customer demand and brand relevance in the SMB segment. Create a high‑velocity experimentation culture using AI and agents, automation, data science, and agentic systems to continuously optimize growth. Build a world‑class operating cadence grounded in data, accountability, execution excellence, and speed. Lead and scale a high‑performing global team across multiple functions and geographies. Help define the future of AI‑powered SMB growth at Salesforce. Qualifications Proven business leader with deep ownership mentality and accountability for measurable growth outcomes. Experience leading large‑scale SMB, growth, PLG, or high‑volume digital businesses in global B2B environments. Strong operator with exceptional judgment, prioritization, and execution rigor. Ability to build credibility and trusted partnerships with Product & Engineering and Sales organizations. Deep expertise across modern growth disciplines including demand generation, performance marketing, lifecycle, web, SEO/SEM, experimentation, and integrated campaigns. Strong understanding of customer acquisition economics, funnel optimization, and scalable growth systems. Experience building data‑driven operating models with strong KPI management and ROI accountability. Track record of building and scaling high‑performing organizations through periods of transformation and growth. Strong point of view on how AI and agentic technologies will reshape marketing, customer journeys, and go‑to‑market models. Comfortable operating in fast‑moving, highly cross‑functional environments with significant complexity and ambiguity. Executive presence with the ability to influence across functions and levels. Why This Role Matters The next generation of market leaders will win by building smarter, faster, AI‑powered growth systems that create durable customer relationships at scale. SMB sits at the center of that transformation and this role is an opportunity to redefine how one of the world’s most important software companies acquires, grows, and serves millions of businesses globally. Benefits Salesforce offers a variety of benefits to help you live well, including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. Equal Opportunity Employer Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. We believe in equality for all and are committed to creating an inclusive workplace. All employees and potential employees are assessed on the basis of merit, competence, and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. Recruiting, hiring, and promotion decisions are fair and based on merit. #J-18808-Ljbffr 100 Salesforce, Inc.