Head of Growth Marketing

The Opportunity This is the marketing leader for a four-person growth studio. You will own strategy, messaging, editorial direction, campaign priorities, compliance workflow, and weekly reporting across borrower acquisition and LO recruiting. This is not a brand caretaker role. It is a hands‑on operator role for someone who can write, brief creative, review paid performance, tighten landing pages, manage a small team, and keep the company moving without losing compliance discipline. Compensation: 145K-165K per year with added bonus Includes: Dental Insurance, Life Insurance, Medical Insurance, Vision Insurance, PTO, 401k matching, Professional Development Assistance, etc. Core Responsibilities Growth Strategy and Positioning Own the Lendwise messaging framework for borrower acquisition, realtor/referral partner trust, LO recruiting, and internal LO enablement. Translate platform advantages into plain language: faster pre-approvals, cleaner files, stronger retention, pricing competitiveness, marketing support, and real human operations behind the technology. Define 3-5 recurring content pillars across founder-led content, borrower education, LO recruiting, market commentary, operational proof, and tasteful industry humor. Set quarterly campaign priorities by market, channel, audience, and business objective. Team Leadership Lead the Content Producer / Video Editor, Performance Marketing + SEO Manager, and LO Recruiting Coordinator / Marketing SDR. Run the weekly editorial calendar, campaign review, recruiting pipeline review, and Friday executive report. Prioritize team workload so urgent creative requests do not crowd out measurable borrower and recruiting outcomes. Borrower Acquisition Oversight Own the borrower acquisition strategy across licensed-state PPC pods, SEO/GEO content, local SEO, landing pages, review flows, and nurture. Approve offers, landing pages, ad copy, keyword priorities, and test plans before launch. Ensure borrower campaigns optimize toward qualified applications, locked loans, funded loans, and margin, not raw lead volume. LO Recruiting Funnel Oversight Define target LO profiles by production volume, geography, company, product mix, and strategic fit. Own the content sequence and paid amplification strategy that moves LOs from awareness to founder/CSO conversation. Review top target accounts weekly and coordinate founder/CSO follow-up strategy. Compliance and Quality Control Maintain a documented approval flow for ads, landing pages, email, SMS, videos, captions, social posts, testimonials, LO profile pages, and co-branded materials. Coordinate with compliance/legal on TILA/Reg Z, RESPA, Fair Housing, ECOA, CAN-SPAM, TCPA, NMLS, DRE, DFPI, testimonials, and record retention. Require NMLS identifiers, Equal Housing language/logos, state disclosures, and rate/fee DISCLAIMERS where applicable. Required Qualifications 6+ years of growth, demand generation, brand, or marketing leadership experience, with at least 2 years in mortgage, real estate, fintech, SaaS, or regulated financial services. Hands‑on operator capability: you can write, edit, brief creative, read paid campaign performance, shape a landing page, and work in a CRM. Strong understanding of borrower acquisition and B2B recruiting/sales enablement funnels. Working knowledge of mortgage marketing compliance and the judgment to elevate instead of guessing. Comfort leading founder‑led content, executive narratives, and fast campaign iteration. Fluency with HubSpot or comparable CRM/automation, GA4, Google Search Console, Google Ads, LinkedIn Campaign Manager, Meta Ads, and performance dashboards. Preferred Qualifications Direct experience marketing to producing loan officers or building mortgage/real estate recruiting campaigns. Experience with Encompass, Optimal Blue, Total Expert, Surefire, Jungo, Homebot, BankingBridge, or mortgage‑specific marketing tools. Experience managing video‑led content teams or founder‑led media programs. LA‑area presence and willingness to be in Woodland Hills for production and leadership meetings. Key Performance Indicators Qualified borrower leads, completed applications, locked loans, funded loans, and cost per funded loan by channel. Qualified LO conversations booked with founder/CSO: 8-12 in first 90 days, 30-40 by 6 months, 75-100 by 12 months. LOs hired attributable to the marketing/recruiting engine: 1-2 in first 90 days, 4-6 by 6 months, 10-15 by 12 months. Content shipped vs planned: 95%+ adherence to weekly calendar. Compliance incidents: target zero. Weekly executive report delivered every Friday with diagnosis, not just numbers. #J-18808-Ljbffr