Product Marketing Specialist

Product Marketing Specialist

Propelus® simplifies workforce compliance management across healthcare. Our innovative technology and strategic partnerships empower millions of professionals, their employers, and regulators to work together, creating a connected and efficient healthcare ecosystem.

As a trusted leader for over 20 years, Propelus has focused on bringing more good into the lives of the people and organizations serving healthcare. We deliver seamless compliance solutions to millions. We leverage market-leading technology and essential data to simplify complex operations, reduce risk, and champion a safer, healthier, and happier workforce.

We are seeking a results-driven Product Marketing Specialist to be instrumental in supporting the market success of our Propelus solutions. Reporting to the Sr. Director of Product Marketing, you will contribute to the creation of compelling marketing content, assist in the execution of marketing campaigns, and analyze market trends to identify opportunities for growth. This role requires a collaborative and proactive individual who can work independently on assigned tasks while also contributing to team projects. Your work will directly contribute to increased product awareness, lead generation, and customer engagement.

What You'll Do

• Execute against centrally-built product marketing systems such as ICP definitions, buyer journey frameworks, positioning architecture, launch governance, and enablement standards and apply them to your assigned portfolio.
• Execute product launches end-to-end leveraging existing frameworks for launch tier classification, milestone planning, sales enablement, customer comms, in-app messaging, and post-launch reporting.
• Conduct customer interviews and contribute to competitive analysis to inform market trends, customer behavior insights, and ICP/persona refinement.
• Create high-impact marketing assets such as website content, landing pages, in-app messaging, and ad creatives to drive user engagement and conversion.
• Collaborate with growth and performance marketing teams to optimize digital campaigns across paid media, social, SEO, and email, ensuring messaging consistency and maximum ROI.
• Build sales enablement assets and training including pitch decks, battlecards, FAQs, demo scripts, and talk tracks to equip go-to-market teams with the messaging and tools needed to win.
• Support the Voice of the Industry (VoI) program for the product(s) or business lines you support, gathering insights from surveys, reviews, and customer interactions to inform product development/roadmap, refine messaging, and enhance overall customer experience.
• Champion customer advocacy initiatives by identifying and nurturing brand ambassadors, securing testimonials, case studies, and user-generated content to amplify trust and credibility in the market.

What You'll Bring

• Bachelor's degree in Marketing, Business, or other related field, or equivalent experience.
• 1-3 years of experience in product marketing.
• Experience in the healthcare industry.
• Experience with marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Proficiency in Google Suite (Docs, Sheets, Slides).
• Proficiency in Claude or other comparable AI tools.
• Excellent organizational and time management skills.
• Strong written and verbal communication skills.
• Analytical skills and ability to interpret data to inform marketing decisions.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications

• Experience with project management platforms like Monday.com.

Benefits and Perks for Propelus Employees Include But Are Not Limited To:

• Awarded one of BuiltIn's 2025 Best Places to Work and honored as a Silver Stevie® Award Winner in the 2025 Stevie Awards For Great Employers.
• Professional development allowance to help you grow in the ways that mean the most to you.
• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering, your birthday, and becoming a new parent.
• Check us out for yourself at our careers page or our Propelus culture Instagram accounts.

For US Employees:

• 401K with company matching, as well as financial planning education and resources.
• Employees can choose from HSA, FSA, and traditional insurance options for medical, dental, and vision coverage for themselves and dependents.
• Lifestyle Spending Account (LSA): We support personal well-being by offering an annual lifestyle spending account that you can use for what matters most to you—whether it's a gym membership, a meditation app, WFH equipment, or fresh produce delivered to your door.

For LATAM Employees:

• Your health is our top priority! We cover 100% of your health insurance premiums. Our plans include national and international coverage, so you're protected no matter where you are.
• Propelus Flex Club: Our flexible benefits platform gives you monthly points to redeem on what you need most. Plus, you'll get access to exclusive discounts just for being part of our team.
• We've got you covered with a life insurance policy, paid 100% by the company. You can also add your beneficiaries at an exclusive, discounted rate.

We are an equal opportunity employer and value diversity at Propelus. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Candidates from all backgrounds are encouraged to apply.

Full-time positions are scheduled to work 40 hours per week, M-F unless required otherwise by projects. Part-time positions are scheduled to work a maximum of 30 hours per week. Equipment, benefits, and perks are not provided to part-time or temporary employees.