Commercial Marketing Manager

Job Description

Job Description

Lumicell received approval in 2024 and has completed its initial commercial launch. The Commercial Marketing Manager will build on that foundation by developing and executing programs that drive adoption, increase utilization and grow revenue. This hands-on role will translate commercial strategy into coordinated, compliant execution across product marketing, sales enablement, physician education, KOL engagement, market development and marketing operations. The successful candidate will bring structure, urgency and strong cross-functional partnership to programs designed to expand the impact of Lumicell’s approved product. 

What You’ll Own 

Marketing Planning & Cross-Functional Execution 

• Own the marketing project plan and maintain clear visibility into priorities, deadlines, dependencies, decisions and risks. 
• Translate the annual marketing strategy into actionable workstreams, deliverables and performance measures. 
• Coordinate across Sales, Commercial Excellence, Health Economics, Market Access, Clinical, Regulatory, Legal and Integrated Communications to keep programs aligned and moving forward. 
• Track marketing performance, campaign effectiveness, market trends and budget needs; communicate progress and recommended actions. 
• Provide clear direction, priorities, feedback and accountability to external partners supporting execution of the commercial marketing plan. 

Sales Enablement & Field Support 

• Develop and maintain field-facing tools, messaging, presentations and educational materials that support consistent customer conversations. 
• Gather feedback from the field and customers, identify recurring needs, and convert insights into practical marketing actions. 
• Partner with Sales and Commercial Excellence to support training, adoption and effective use of approved materials. 

Product Marketing & Commercialization 

• Develop clear, compelling messaging and value propositions for clinicians, hospitals, health systems, patients and advocacy groups. 
• Plan and execute launch-readiness activities for Lumicell’s breast cancer solution, the first indication of its pan-cancer platform technology. 
• Gather and analyze Voice of Customer insights, market feedback, segmentation and competitive intelligence to inform product and go-to-market strategies. 
• Develop and execute physician education programs that support awareness, confidence, adoption and appropriate utilization of Lumicell’s approved product. 
• Plan and deliver physician-facing webinars, speaker programs, educational content and other learning experiences in partnership with internal subject-matter experts and external faculty. 
• Develop and manage KOL engagement plans, including identifying appropriate experts, coordinating program participation and translating clinical and market insights into commercial actions. 
• Manage external agencies, contractors, consultants, and strategic partners to execute marketing programs, content, events and campaigns in alignment with strategy, timelines, budgets and applicable requirements. 

Marketing Operations & Compliance 

• Establish organized, repeatable processes for marketing planning, reviews, approvals, asset management, measurement and reporting. 
• Help ensure marketing programs and materials follow applicable regulatory, legal and company requirements for clinical products. 
• Support forecasting, budgeting, business planning, demand generation, digital marketing and campaign management activities. 
• Partner with Integrated Communications on digital and social programs that build brand awareness and support business growth. 

Events & Market Engagement  

• Plan and support congresses, customer programs, physician education, KOL engagements and other market-facing activities. 
• Build and maintain productive relationships with key opinion leaders and clinical stakeholders. 
• Help strengthen Lumicell’s visibility across the healthcare ecosystem, including clinicians, hospitals, health systems, patients and advocacy organizations. 

What Success Looks Like in the First Six Months  

• A practical, cross-functional marketing project plan is in place, with owners, priorities, milestones, dependencies and risks visible to stakeholders. 
• Core launch-readiness, sales-enablement and market-engagement deliverables are prioritized and progressing through the appropriate review and approval processes. 
• Customer, field, KOL and competitive insights are being captured consistently and translated into messaging, materials and go-to-market recommendations. 
• Marketing operations are more organized and measurable, with repeatable workflows, clear reporting and defined performance indicators. 
• The role is recognized as a dependable owner who brings momentum, sound judgment and clear communication to high-priority commercial work. 
• Commercial marketing programs are actively supporting measurable progress in product adoption, utilization and revenue growth. 
• A coordinated physician education and KOL engagement plan is in place, including a practical calendar of webinars, speaker programs and content priorities. 
• External agencies, contractors and partners have clear scopes, deliverables, timelines, budgets and accountability for execution. 

What You’ll Bring 

Required 

• Bachelor’s degree. 
• 5+ years of relevant marketing experience in medical devices, surgical products, life sciences, or healthcare. 
• Experience in product marketing, marketing strategy and downstream commercialization activities. 
• Working knowledge of Voice of Customer, campaign management, demand generation, market segmentation, digital marketing, competitive analysis and strategy development. 
• Excellent written and verbal communication skills, with strong presentation capabilities. 
• Strong analytical, planning, and project-management skills, including the ability to manage multiple priorities and cross-functional dependencies. 
• Understanding of regulatory and legal requirements related to marketing clinical products. 
• Ability to succeed in a fast-paced, growing organization and operate with a high level of ownership. 

Preferred 

• Breast health or oncology experience. 
• Experience with KOL management, physician engagement and market-facing educational programs. 
• Experience supporting product launches or early commercialization in a startup or growth-stage environment. 
• Knowledge of forecasting, budgeting and business-planning processes. 
• Experience working in a pharmaceutical environment is a plus, particularly experience navigating the regulatory and compliance requirements associated with marketing and educating stakeholders about an approved drug product. 

Lumicell is committed to a Diverse and Inclusive workplace. We strive to recruit candidates who will bring inclusive mindsets and contribute to our values.

Lumicell is an Equal Opportunity Employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Lumicell will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.