Manager of Audience Strategy & Operations

ESC has an exciting opportunity for a Manager of Audience Strategy & Operations to support a growing retail media organization. This contract-to-hire role is ideal for an experienced audience strategy or digital media professional with expertise in first-party data, audience activation, and AdTech/MarTech platforms . The Manager will serve as a subject matter expert for audience targeting and activation, partnering with internal teams and external agencies, technology providers, and publisher partners. Responsibilities: Lead audience strategy, targeting, segmentation, and activation across campaigns Translate advertiser objectives into actionable audience recommendations Partner with Sales, Account Management, Product, Data, and Measurement teams on audience strategy and campaign planning Own the end-to-end audience workflow from development and distribution through activation, maintenance, and retirement Manage day-to-day operations and relationships with agency, technology, and publisher partners Establish audience workflows, documentation, governance, naming standards, and activation best practices Monitor audience readiness, platform hygiene, and activation issues, escalating and resolving challenges as needed Identify opportunities to improve audience capabilities, operational efficiency, and campaign performance Evaluate emerging audience technologies, data sources, and industry trends and recommend new capabilities or tests Lead cross-functional initiatives related to audience operations, process improvement, and capability development Must Have Qualifications: Bachelor’s degree in a related discipline preferred 5+ years of experience in retail media, digital advertising, audience strategy, media activation, AdTech, data strategy, or related field Experience developing and executing audience strategies using first-party data Strong understanding of audience segmentation, identity, activation, syndication, and digital media ecosystems Experience with audience management platforms, identity providers, or AdTech/MarTech solutions Experience managing external agency, technology, publisher, or other partners Strong analytical, project management, communication, and problem-solving skills Proficiency in Microsoft Excel and PowerPoint Nice to Have Qualifications: Experience with LiveRamp, Adobe CDPs, SAS, clean rooms, audience marketplaces , or similar technologies Experience developing audience taxonomies or segmentation frameworks Experience with omnichannel activation, measurement, attribution, or retail media analytics Experience leading cross-functional initiatives or process improvements Experience developing client-facing audience recommendations and presentations Familiarity with privacy, identity, and first-party data practices #J-18808-Ljbffr Educated Solutions Corp