Internet Sales Manager

Job Description:

Subaru Evergreen Park is seeking a high-performing Internet Sales Manager who is focused on one thing: driving sales from our digital pipeline and turning opportunities into delivered units .

This is not a traditional BDC management role. We already have a BDC team in place. This position is responsible for leading the sales side of internet business , working closely with BDC and the showroom team to maximize appointment show rates, closing ratios, and overall performance.

The ideal candidate is both a closer and a coach —someone who understands internet process, but thrives on holding a team accountable and moving the needle on actual sales.

Key Responsibilities:

• Own and drive all internet-generated sales performance


• Work directly with the sales team to convert appointments into delivered units


• Partner with BDC to ensure strong appointment setting, quality, and consistency


• Desk and assist in closing internet deals when needed


• Monitor and improve key metrics:
  
  
  
  • Appointment show rate
  
  
  • Closing ratio
  
  
  • Lead-to-sale conversion
  
  


• Train, coach, and hold sales consultants accountable on internet opportunity handling


• Ensure seamless handoff from BDC to showroom for a consistent customer experience


• Work deals from inquiry to delivery when necessary


• Maintain strong CRM discipline and ensure proper tracking of all opportunities


• Collaborate with management on pricing strategy, digital merchandising, and lead flow


• Handle high-value or escalated internet customers

What We’re Looking For:

• Proven track record in automotive sales performance (not just lead handling)


• Strong understanding of BDC operations and internet lead processes


• Ability to close deals and coach others to do the same


• Experience desking deals and structuring transactions


• Leadership presence with a hands-on approach


• Data-driven mindset with the ability to improve performance metrics


• High level of accountability and urgency

What Success Looks Like:

• Increased internet lead-to-sale conversion


• Higher appointment show and close rates


• Strong alignment between BDC and sales teams


• More consistent and predictable internet sales volume


• A sales team that is confident and effective with internet customers

Why This Role Matters:

This role is critical to bridging the gap between lead generation and actual revenue . You won’t just manage activity—you’ll be responsible for results.