Director of Sales & Marketing

Director of Sales & Marketing The Portland Regency Hotel & Spa – Portland, Maine The Portland Regency Hotel & Spa is seeking an experienced, strategic, and relationship-driven Director of Sales & Marketing to lead our Sales & Marketing team. This senior leadership role is responsible for driving revenue growth across all departments including Group & Transient Rooms, Catering, Food & Beverage Outlets, and our Day Spa, while strengthening the hotel’s brand presence within the community and hospitality market. This position plays a key role in shaping the hotel’s overall business strategy through proactive sales leadership, marketing initiatives, revenue analysis, and team development. Compensation & Benefits Competitive base salary Commission, incentive, and bonus opportunities in addition to base compensation Medical, Dental & Vision Insurance Paid Time Off (PTO) 401(k) with company match Employee discounts Complimentary parking Key Responsibilities Lead and drive top-line revenue across group, transient, catering, food & beverage, and spa segments Develop and execute strategic sales and marketing plans to achieve budget and market share goals Monitor market trends, competitor activity, occupancy, and pricing strategies to maximize revenue opportunities Analyze STR reports, P&L statements, forecasting, group pace, and market segmentation data Oversee digital marketing initiatives, website support, social media engagement, and community partnerships Build and maintain strong relationships with corporate clients, meeting planners, tourism organizations, and local businesses Conduct outside sales calls, site tours, networking events, and trade shows as needed Manage and mentor the Sales & Marketing team through coaching, accountability, and professional development Collaborate closely with Revenue Management, Front Office, Food & Beverage, and Operations teams to ensure guest satisfaction and operational alignment Review sales contracts, monitor group room blocks, and oversee production goals and sales activity reporting Participate in budgeting, forecasting, and strategic planning initiatives with hotel leadership What We’re Looking For 4+ years of progressive hotel sales & marketing leadership experience Bachelor’s degree in Hospitality, Marketing, Business, or related field preferred (or equivalent experience) Strong understanding of hotel sales strategies, revenue management, market segmentation, and digital marketing Proven leadership experience managing and developing teams Exceptional communication, organizational, negotiation, and analytical skills Experience with hotel systems such as Opera Cloud, SynXis,TravelClick, CoStar, or related platforms preferred Ability to build relationships, drive results, and collaborate effectively across departments Why Join Us? Located in the heart of Portland’s historic Old Port, The Portland Regency Hotel & Spa offers a dynamic and collaborative hospitality environment focused on exceptional guest experiences and community connection. We are proud of our culture, our team, and our continued growth. If you are a motivated hospitality sales leader looking to make an impact with a well-established independent hotel, we encourage you to apply. #J-18808-Ljbffr The Portland Regency Hotel & Spa