Senior Field Marketing Manager

Job Description

Job Description

Renewal by Andersen is the custom division of Andersen Windows. Founded in 1903, Andersen Windows has been the world's largest and most recognized brand for exclusive window and door systems. Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners.

Renewal by Andersen is a leading provider of premium window and door replacement solutions. We are committed to providing exceptional customer experiences through innovative field marketing strategies and dedicated team leadership. 

 

Position Overview:

The Senior Canvassing Manager is a hands-on leadership role responsible for managing and motivating a dynamic field marketing team. This role combines strategic oversight with active field engagement, requiring a high level of leadership, data fluency, and operational excellence. The ideal candidate will excel in high-pressure, results-driven environments, inspiring teams, driving KPIs, and executing local marketing initiatives aligned with company goals. 

 

Key Responsibilities:

Team Leadership & Field Management 

Directly manage, mentor, and develop a team of Proximity Marketing Managers, Team Leads, and Direct Marketing Associates. 
Oversee hiring, onboarding, training, performance reviews, motivation, and coaching to foster a high-performing team. 
Build a collaborative, accountable, and results-oriented team culture. 
Lead daily team meetings to motivate and align the team prior to canvassing activities. 
Drive a high-performance sales and marketing culture through goal setting and performance management.

 

Strategic Planning & Execution 

Implement marketing strategies that align with company and departmental objectives. 
Set and track daily, weekly, and monthly goals for the team. 
Develop and execute local marketing campaigns in various towns, ensuring compliance with local laws and regulations. 
Partner with Sales, Talent Acquisition, IT, ISC, and other departments to ensure seamless operations and strategic alignment.

 

Data Analysis & Reporting 

Utilize CRM and department-specific software to analyze data, forecast results, and inform decision-making. 
Monitor KPIs and department standards, adjusting strategies as necessary to meet or exceed targets. 
Compile regular reports and insights for the Director, highlighting performance, challenges, and opportunities.

 

Operational & Compliance Management

Enforce Standard Operating Procedures (SOPs) and quality control measures across all activities. 
Ensure all activities, including canvassing and promotional efforts, comply with local laws and regulations. 
Manage logistics related to the use of company vehicles and field operations.

 

Training & Development 

Deliver comprehensive training programs on sales methodology, safety, brand messaging, and ethical practices. 
Continuously coach team members to improve performance, product knowledge, and customer engagement skills.

 

Hands-On Field Involvement 

Be actively involved in field activities, including canvassing, lead generation, and team motivation. 
Make quick decisions in real-time to adapt to changing field conditions and maximize results.

 

Requirements & Qualifications: 

Proven experience in field marketing, sales management, or related roles, ideally within home improvement, home services, or similar industries. 
Strong leadership skills with ability to motivate, develop, and manage teams in high-pressure environments. 
Excellent communication and interpersonal skills. 
Data-driven mindset with proficiency in CRM systems, analytics tools, and department apps. 
Ability to analyze KPIs, forecast results, and adjust strategies accordingly. 
Knowledge of local laws and regulations related to marketing and canvassing. 
Valid driver's license and willingness to drive company vehicles as needed.
Full-time availability to work in-office 5 days per week, with active field involvement.

 

Compensation & Benefits:

Base Salary: $100,000 (total earning potential: $140,000-$170,000+ (base + bonus + commission)
Medical, dental, vision & life insurance
401(k) with company match percentage
PTO & paid holidays
Student loan repayment program
Employee perks discount program, and more!

 

Success Factors:

Strong leadership and team management skills. 
Hands-on approach with the ability to inspire and motivate teams in the field. 
High level of operational and strategic thinking. 
Data fluency and ability to leverage technology for decision-making. 
Resilience and adaptability in fast-paced, results-driven settings.

 

Join Renewal by Andersen and lead a talented team to drive impactful field marketing initiatives, grow sales, and deliver outstanding customer experiences!

DISCLAIMER : The above information on this description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.

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