Regional Marketing Manager Redis Labs - United States of America

Regional Marketing Manager

Redis Labs is seeking a Regional Marketing Manager to lead marketing efforts across TOLA (Texas, Oklahoma, Louisiana, Arkansas) and LATAM as part of the Americas Regional Marketing team. This role is responsible for shaping and supporting regional marketing strategy, ensuring programs are aligned to business priorities, and enabling strong execution across diverse and fast-evolving markets.

In addition to regional ownership, this role will also lead select All-Americas (AMER-wide) marketing programs, helping drive consistency, scale, and impact across the broader region. You'll serve as a key partner to regional sales leadership, helping translate business needs into impactful marketing initiatives. The ideal candidate brings a balance of strategic thinking and hands-on leadership, with experience driving digital campaign initiatives and the ability to navigate ambiguity with creativity and adaptability.

Responsibilities include:

• Lead Regional Marketing Strategy: Develop and guide marketing plans across TOLA and LATAM that align to pipeline and growth objectives, while accounting for regional nuances and market dynamics.
• Own All-Americas Marketing Programs: Lead the strategy and coordination of select AMER-wide initiatives, partnering across regions to ensure alignment, scalability, and successful execution.
• Drive Digital Campaign Initiatives: Lead the planning and execution of digital-first campaigns, leveraging channels such as paid media, email, webinars, and ABM strategies to engage target accounts and generate demand.
• Partner with Regional Sales Leadership: Act as a trusted advisor to sales leaders, aligning on priorities, identifying opportunities, and ensuring marketing programs effectively support revenue goals.
• Collaborate with LATAM Partner Ecosystem: Work in close alignment with partner and channel teams, with an understanding of the LATAM partner landscape (distributors, resellers, and strategic partners) to support integrated marketing efforts and amplify regional programs.
• Enable Program Execution: Collaborate with regional specialists and cross-functional teams to ensure seamless rollout of campaigns, events, and partner-aligned initiatives.
• Adapt Global Campaigns Locally: Translate global campaigns into regionally relevant programs that resonate with local audiences across both TOLA and LATAM markets.
• Operate in a Dynamic Environment: Navigate shifting priorities and evolving market conditions with a creative, solutions-oriented mindset—identifying new approaches to drive impact when traditional methods fall short.
• Measure & Optimize Performance: Oversee campaign performance, analyze results, and continuously refine strategies to improve engagement, conversion, and pipeline contribution.

Required qualifications include:

• 5–8+ years of experience in B2B marketing, with a focus on regional, field, or demand generation marketing
• Proven experience leading digital campaign initiatives that drive measurable pipeline impact
• Experience owning or contributing to multi-region or AMER-wide programs
• Strong understanding of how to align marketing efforts to sales priorities and revenue outcomes
• Familiarity with partner/channel ecosystems, with the ability to collaborate effectively across partner teams—experience in LATAM is a plus
• Ability to think creatively and problem-solve in fast-changing, ambiguous environments
• Strong cross-functional collaboration and stakeholder management skills
• Data-driven mindset with experience using marketing and CRM platforms (e.g., Salesforce, Marketo, HubSpot, etc.)
• Fluent in English; Spanish and/or Portuguese is a plus

The estimated gross base annual salary range for this role is $105,422 – $158,222 per year in New York, California, Washington, Colorado, and Rhode Island. Actual compensation may vary and is dependent on various factors, including a candidate's work location, qualifications, experience, and competencies. Base annual salary is one component of Redis' total compensation and competitive benefits package, which may include 401(k), unlimited time off, learning and development opportunities, and comprehensive health and wellness benefits. This role may include discretionary bonuses, stock options, commuter benefits based on location, or a commission plan. Salary history is not used in compensation package decisions. Redis utilizes market pay data to determine compensation, so posted compensation ranges are subject to change as new market data becomes available.