Vice President of Marketing Analytics
Confidential
Vice President of Marketing Analytics
About the Company
A financial services firm building scalable B2B marketing analytics systems.
Industry
Financial Services
Type
Privately Held
About the Role
The Company is in search of a VP Marketing Analytics to lead the establishment of a robust measurement framework and guide cross-functional teams in the development of automated, scalable analytics systems. The successful candidate will be responsible for transforming raw behavioral and financial data into actionable business intelligence, with a focus on full-funnel attribution, campaign optimization, and predictive modeling. This role requires a strategic advisor who can define key performance metrics, oversee end-to-end measurement models, and design B2B lead-scoring systems to enhance conversion rates. The VP will also be instrumental in translating commercial requirements into technical specifications for data engineering teams and will be expected to produce high-impact dashboards and deliver strategic insights to C-suite stakeholders. Applicants for the VP Marketing Analytics position at the company should have a Bachelor's degree in a quantitative field and a minimum of 7-10 years' experience managing complex, multi-channel B2B marketing data, preferably within the financial services sector. The role demands a professional with a strong analytical background, including expertise in media mix modeling, multi-touch attribution, and marketing ROI frameworks. Proficiency in enterprise tech stacks, digital tracking, data engineering, and data visualization is essential. The ideal candidate will have a proven track record in building executive-ready reports and be adept at managing and mentoring data professionals to foster a high-performing analytics culture.
Functions
- Marketing
- Data Management/Analytics
Vacancy posted 5 days ago
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