Business Development Representative

Job Description

Job Description

Benefits:

• 401(k) matching
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Training & development
• Wellness resources
• Vision insurance

Position Summary
The Business Development Representative is responsible for making outbound calls to prospective leads
generated through studio marketing and referral campaigns. This role is focused on booking intro
classes, increasing show rates, and supporting membership conversion efforts across multiple
locations. The ideal candidate is confident on the phone, goal-oriented, and thrives in a fast-
paced, performance-based environment. Previous fitness or sales experience is a bonus.

Key Responsibiltiies 

• Place outbound calls to new leads and former members to schedule introductory classes.
• Follow up with leads using call cadences, scripts, and studio promotions.
• Consistently track and report on call activity, booking percentages, and show rates.
• Communicate studio value propositions and answer basic questions about the Orangetheory Fitness experience.
• Collaborate with sales and studio teams to ensure seamless handoff of booked prospects.
• Use CRM tools and internal systems to update lead status, call logs, and outcomes.
• Meet or exceed daily and weekly performance metrics.

Qualifications

• Previous experience in outbound sales, call centers, or fitness/wellness customer service is preferred
• Excellent verbal communication and interpersonal skills
• Self-motivated and able to work independently to meet goals
• Comfortable with scripts, sales techniques, and performance tracking
• Familiarity with CRM tools and call center systems is a plus
• Passion for fitness, health, and helping others reach their goals

Performance Metrics

• Intro Class Booking %
• Prospect Show Rate
• Lead Contact Rate
• Follow-up compliance

We Offer

• Compensation
  • Base Salary, Individual commission
  • 401K, 401K match following 1 year of employment
  • Health insurance
• Staff Rewards
  • Fitness certification discounts 
  • Retail employee discounts 
  • Workout for free at any of our 28 Orangetheory locations
  • Employee Plus One Membership Discount
• Direct your career track to any of the roles below.
  • Call Center Manager
• Great company culture
  • Staff workouts
  • Annual Holiday Party 
  • Quarterly workshops for on-going development 

About Thrive Venture Group (Franchisee, Area Developer)
Thrive Venture Group was founded in January of 2023. Headquartered in Cleveland, OH; TVG proudly operates 31 Orangetheory Fitness studios, across three states: Arkansas, Ohio, Tennessee and West Virginia. Thrive is comprised of deeply passionate people, led by franchisees who have been with the brand since 2014, on a mission to educate and empower people to be their best selves. This group is uniquely special in part by its active partnership with the Franchisor, Orangetheory Fitness Corporate aka “The Grove”. Thrive is frequently sought out to pilot new brand initiatives and provide field level feedback, giving us the opportunity create an even greater impact for the entire network. 

Orangetheory Fitness Vision

• To be the trusted global leader of innovative heart rate-based interval training. 

Orangetheory Fitness Values

• Passion
• Integrity
• Accountability
• Innovation
• Community