Marketing Liaison Officer

Job Purpose

As the Marketing Liaison Manager, you will drive the overseas promotion and business expansion for the AST programme and other educational products. Working closely with the Directors, you will formulate and implement strategic initiatives to elevate the brand awareness of the IASC curriculum and the AST, thereby increasing their adoption among overseas educational institutions. Furthermore, you will develop diverse international partnerships to accelerate the overall growth of Ambright’s global outreach business.

Key Responsibilities

Develop and execute strategic promotion plans for the IASC Curriculum and AST programme, targeting priority overseas markets.

Establish and sustain partnerships with universities, primary and secondary schools, and other educational institutions to facilitate the rollout and adoption of the AST.

Organise and participate in international conferences, online webinars, and education expos, representing Ambright to showcase the AST programme and related offerings.

Collaborate with internal teams to develop customised promotional materials and outreach resources tailored for overseas stakeholders.

Monitor market trends and gather stakeholder feedback to support the continuous optimisation of the AST programme and its promotion strategies.

Track and report on outreach campaigns, partnership projects, and relevant performance metrics to senior leadership.

Promote and support the marketing of other Ambright education products as needed.

Person Specification

Bachelor’s degree or above in International Relations, Education, Marketing, or related disciplines; a Master’s degree is highly preferred.

A minimum of 5 years of professional experience in international education, marketing, or business development.

Excellent communication and interpersonal skills, with fluent English proficiency (additional languages are a plus).

Strong organisational, coordination, and project management capabilities.

Ability to work independently and collaborate effectively within multicultural environments.

Willingness to undertake international business travel as required by the role.