Marketing Specialist II

Nordson Test & Inspection

A global leader in X-Ray & Test Systems and Optical Sensors and Metrology, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment.

Job Summary

This position is responsible for driving market research, product marketing, event coordination, digital communications, and PR/advertising initiatives for technical B2B products. The role includes managing secondary and primary research (such as NPS surveys), shaping product positioning and messaging with product managers, and creating marketing materials like presentations, case studies, and white papers.

The role also leads the planning and execution of tradeshows and events, overseeing logistics, booth setup, communications, and post-event lead management in C4C. Digital responsibilities include managing online campaigns, producing web and social content, and supporting website updates. Additionally, the position coordinates PR efforts, media planning, editorial opportunities, and advertising activities in collaboration with agencies and publishers.

Essential Job Duties and Responsibilities

Market Research

• Manage, review, distill and house secondary research including market dynamics, trends and forecasts.
• Execute customer-focused primary research including Net Promoter Score surveys and other primary approaches.

Product Marketing

• Collaborate with PLMs to develop and refine positioning and value propositions.
• Develop product & portfolio marketing PPTs and work collaboratively with marcomm on consistency with messaging across mediums.
• Develop case studies, application stories, testimonials and white papers working with SMEs.

Event Coordination

• Lead coordination efforts for tradeshows, conferences, events and sales meetings.
• Lead the coordination of all aspects of various events including booth structure, graphics, signage, show services, collateral and assigning system/sensor shipping owners.
• Keep all stakeholders and participants informed in advance, during and post-show.
• Upload leads to C4C and track sales conversions from sales inputs.

Digital Communications

• Create and execute on-line marketing campaigns.
• Create and execute web postings, newsletter, blog content, and social media posts including industry news, new products, upcoming events, and new company developments.
• Populate conference and event web portals with company overviews, product overviews, releases, images, and other relevant content.
• Collaborate on website initiatives/back-end development projects with IT support as needed.

PR, Editorial and Advertising Initiatives

• Organize media planning in collaboration with agencies.
• Lead PR initiatives in collaboration with agencies.
• Coordinate editorial opportunities with key publishers including arranging interviews with SMEs (podcasts, videos, comments and other digital initiatives) and coordinating with writers, videographers and/or agency.
• Coordinate advertising efforts directly with publishers and with the agency.

Education and Experience Requirements

• Bachelor's degree in marketing, Engineering, or a related field.
• 5+ years of B2B marketing experience, ideally in electronics, semiconductors, or industrial equipment.

Preferred Skills and Abilities

• Strong understanding of technical products and ability to communicate complex concepts clearly.
• Proficiency in marketing automation tools and analytics platforms.
• Excellent written and verbal communication skills.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Core hours: 40 hours/week

Compensation

Base Salary Range for this position is: $80,000-$100,000 annually, and bonus target is 3%. Benefits include Medical, Rx, Vision, Dental, and Health Savings Account (HSA), Retirement and Security benefits including 401k and Life Insurance. In addition to Paid Time Off and paid Holidays, each employee receives 16 hours paid time each calendar year to perform volunteer services for Nordson-sponsored events. Ample opportunities for giving exist at Nordson including our Matching Gifts Program.

The base pay range for this job level is a general guideline and not a guarantee of compensation or salary. Individual salaries are determined by a variety of factors including but not limited to internal equity, business considerations, and local market conditions, as well as candidate qualifications, such as education, experience, and skills.

Working Conditions and Physical Demands

Office environment. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Travel Required: Estimated 25%

If you are interested in being a part of a team and creating an inclusive and diverse workplace, please apply online with your CV.

Nordson Test & Inspection manufactures world-class metrology equipment and inspection systems to ensure electronic products are built to meet the highest standards. We use X-ray inspection, acoustic imaging, and optical inspection technologies to create testing systems that enable the identification of even the smallest defects at high resolution. By joining our team today, you will help us bring innovative ideas to life. Nordson Test & Inspection is a global team that works to create machines and systems that improve the manufacturing process for a wide range of industries, including electronics, aerospace, automotive, energy, lighting, and medical. We offer a supportive culture in a growing and dynamic work environment. Whether you're just beginning your career or you're a seasoned professional, there's a place for you to belong at Nordson Test & Inspection. We offer hourly and salary positions in production, maintenance, customer service, quality, engineering, and more. We actively invest in our teams to help you build your skillsets and advance your career.