Inside Sales Representative

Job Description

Job Description

Brimar Industries is looking for a highly motivated and technically capable Inside Sales Representative to join our growing team. This role is essential to delivering a fast, professional, and solution-oriented experience to our existing customer base. The ideal candidate is an exceptional communicator, a confident negotiator, and an agile multitasker who thrives in a fast-paced, B2B sales environment.

You will be responsible for responding to inbound requests for quotes (RFQs), guiding customers through technical product configurations, and building long-term relationships that turn one-time buyers into loyal customers.

Sales Execution

• Respond promptly and professionally to inbound RFQs generated by marketing, ensuring rapid engagement with existing customers.
• Provide consultative pre-sales support including technical product guidance, solution configuration, and use-case alignment.
• Manage the full sales cycle from quote to close using HubSpot CRM and digital quote-to-order platforms.
• Own and update your pipeline, ensuring timely follow-up and consistent communication with all active opportunities.

Customer Engagement

• Conduct discovery calls to understand customer needs, project requirements, and purchasing timelines.
• Provide an outstanding customer experience with a solutions-focused, value-driven approach.
• Navigate complex procurement scenarios and lead negotiations with professionalism and confidence.

Technical & Market Knowledge

• Demonstrate and grow technical product knowledge across Brimar’s portfolio of signage, labeling, and traffic control products.
• Understand and communicate relevant industrial standards and certifications such as ANSI Z535 , OSHA 1910.145 , MUTCD (Manual on Uniform Traffic Control Devices) , and NFPA (National Fire Protection Association) standards.
• Stay informed about competitor offerings and positioning to effectively differentiate Brimar’s solutions.

Process Management

• Maintain accurate records and sales activity within HubSpot CRM.
• Work collaboratively with operations, product, and customer service teams to ensure seamless order fulfillment and post-sale support.
• Identify and suggest improvements to tools, processes, or workflows that improve sales efficiency or customer satisfaction.

• 3+ years of inside sales experience in a comparable industry (e.g., industrial safety, hardware, tools, or technical B2B products).
• Proven experience selling physical products that require inventory coordination and meet regulatory certifications.
• Proficiency with HubSpot CRM and digital quote-to-order platforms.
• Strong discovery, qualification, and negotiation skills.
• Comfortable managing multiple concurrent opportunities and follow-ups in a structured, organized manner.
• Self-starter with strong drive for performance and continuous learning.
• Passionate about delivering value and solving real-world safety challenges for customers.
• Highly organized, detail-oriented, and able to thrive in a fast-paced sales environment.

• Knowledge of industrial safety regulations and product certifications (e.g., ANSI, OSHA, MUTCD, NFPA).
• Experience in B2B sales to government, institutional, or industrial buyers.
• Familiarity with manufacturing lead times, logistics, and inventory-based sales cycles.