Marketing Specialist

Marketing Specialist

Edison, New Jersey, United States

About Us

At Factory Direct Enterprises LLC d/b/a Ashley (FDE), we are committed to "Amazing" our Team Members by supporting their journey toward becoming their best selves. This commitment is reflected in our competitive compensation, benefits, culture, and growth opportunities, all of which align with our vision of being the employer of choice in every community we serve.

Who We Are:

• #1 Selling Furniture Brand in the World
• #1 Retailer of Furniture and Bedding in the United States

As an industry leader, we offer the best compensation package in the furniture industry, including:

• Competitive Base Salary: range between $65,000 - $80,000 annually based on qualifications and relevant experience.
• 401(k) Program: with a company match.
• Paid Time Off and Holiday Pay , including your birthday.
• Benefits: Medical, Dental, and Vision Benefits starting as low as $25 a week.
• Referral Bonuses: Earn up to $1,000 for referring qualified candidates for open positions.
• Competitive Advantage: Eligibility for the FDE G3 Profit-Sharing Program, designed to reward disciplined execution, responsible growth, and shared company success through annual incentive payouts.

Our Culture and Team Member Programs:

At FDE, we pride ourselves on a culture of recognition and growth. We believe in investing in our team and value their feedback through programs like Employee Surveys. Our Ashley Cares programs highlight our commitment to our team, our guests, and our communities, including:

• Hope to Dream: For every mattress sold, a portion of the proceeds is used to purchase and donate beds to children in need (ages 3-16).
• Give a Day: Every Team Member is encouraged to volunteer for one day per year with an approved organization, and we'll pay you for that day.
• Corporate Chaplains: Providing support in areas such as grief care, hospital visits, marriage and parenting support, aging parents, and stress management.
• Life Resources: Quarterly events supporting Team Members in areas like finances, relationships, health, and wellness.
• Team Member Relief Fund: Offering financial support for unexpected life events.
• SmartDollar: A FREE financial wellness program to help you budget, reduce debt, and save for the future.

Position Summary:

The Marketing Specialist is an integral member of the marketing team responsible for executing multi-channel marketing initiatives that drive customer engagement, brand awareness, traffic, and business growth. This position serves as a key partner to the Integrated Marketing Manager, helping coordinate marketing initiatives across CRM, digital advertising, retail marketing, agency partners, and cross-functional business teams.

The Marketing Specialist contributes to FDE's high-performance culture by delivering organized, accurate, and timely execution of marketing initiatives while supporting operational excellence and cross-functional collaboration. The ideal candidate combines strong execution and organizational skills with business acumen and marketing curiosity, demonstrating the ability to connect marketing activities to business performance, identify opportunities, and support continuous improvement.

Essential Functions

Campaign & Marketing Operations

• Collaborates with internal teams, agency partners, and vendors to plan, execute, test, and deploy marketing campaigns and initiatives.
• Supports the development and coordination of campaign assets, approvals, deployment schedules, and marketing deliverables.
• Assists with campaign setup, testing, proofing, quality assurance, and launch activities.
• Creates campaign playbooks, marketing briefs, project documentation, and post-campaign or event recaps to support execution and continuous improvement.
• Supports marketing initiatives across CRM, digital advertising, retail marketing, and customer engagement channels.

Digital Advertising & Media Coordination

• Supports the execution of paid media campaigns and related marketing initiatives across assigned marketing channels.
• Coordinates creative asset trafficking, campaign specifications, deadlines, revisions, and deliverables across assigned marketing channels.
• Monitors campaign delivery and assists with pacing and performance reporting, identifying execution issues and escalating opportunities as appropriate.
• Assists with vendor communication, campaign documentation, and execution support to ensure accurate delivery of marketing initiatives.

Email & SMS Marketing

• Coordinate and oversee email and SMS campaign setup, scheduling, testing, proofing, quality assurance, and deployment activities.
• Manage audience list preparation, segmentation requests, and campaign deployment requirements.
• Support the execution of lifecycle marketing initiatives and customer journey campaigns.
• Monitor campaign performance and assist with reporting, insights, and optimization recommendations.

Retail Marketing & Events

• Coordinates and supports retail marketing initiatives, promotional activations, community engagement efforts, and select in-store events.
• Coordinates event logistics, promotional materials, vendor communication, and event-related marketing support.
• Coordinates production, shipment, and delivery of in-store signage, promotional materials, and marketing assets.
• Supports marketing activities related to store openings, relocations, remodels, and other retail initiatives as needed.
• Partners with store operations and leadership teams to support successful execution of retail marketing initiatives.
• Coordinates and sources photo and video assets from stores, events, and operational teams to support marketing and advertising initiatives.

Analytics & Reporting

• Compiles, analyzes, and communicates campaign performance metrics, competitive activity, and marketing results.
• Assists with campaign performance analysis and reporting to identify trends, opportunities, and optimization recommendations.
• Analyzes marketing performance and business results to identify actionable insights and support informed decision-making.
• Assists in identifying trends, opportunities, and performance drivers to support marketing and business objectives.
• Monitors competitive advertising, market activity, and industry trends to identify opportunities and best practices.
• Tracks marketing expenditures, invoices, and budget-related documentation.
• Supports reporting initiatives using Excel, Power BI, and other reporting tools.

Vendor & Agency Coordination

• Serves as a day-to-day point of contact for assigned vendors and agency partners.
• Manages project deliverables, timelines, asset requests, status updates, and communication.
• Maintains organized documentation, trackers, and communication records

Project Management & Workflow Coordination

• Manages marketing project timelines, milestones, deliverables, and workflow processes across multiple concurrent initiatives.
• Maintains marketing calendars, project trackers, workflow documentation, meeting notes, and follow-up action items.
• Coordinates cross-functional communication between Marketing, Sales, Merchandising, Operations, Visual, Customer Experience, Store Teams, agencies, and vendors.
• Tracks project status, identifies risks, bottlenecks, and process improvement opportunities, and recommends solutions that improve efficiency, effectiveness, and on-time execution.

Additional Responsibilities

• Contributes feedback and updates during weekly planning and status meetings.
• Performs other duties as assigned from time to time.

Schedule Expectations

• The Marketing Specialist will work a minimum of 40 hours per week.
• This is a hybrid position requiring in-office attendance on Monday, Tuesday, and Thursday, with remote work flexibility on Wednesday and Friday.
• The number of hours may increase during promotional events, holiday seasons, store openings, remodels, blackout periods, or to meet other business needs.
• Occasional travel and weekend availability may be required to support