Marketing Manager

Marketing Planning and Strategy

* Responsible for creating and executing an annual marketing plan working with marketing team to meet overall company strategic goals, including: meeting budget, revenue, and profit projections

* Articulates company messages, creates and communicates identity and trademark standards and ensures cross-company conformance and consistency

* Maintains New Member Packets to ensure cover letter is updated each year, quality reviewed, content is current, and determine what needs to be added/deleted

* Responsible for the timely execution of all marketing activities as directed and self-committed

* Maintains marketing project files and files of competitor ads and promotions

Marketing and Advertising Campaign Managemen

t* Develops and oversees development of marketing campaigns and creates promotional collateral materials such as brochures, postcards, flyers, catalogs, and letters to support the campaigns; working with the Director of Project Management who assists with the implementation of programs, the layout of promotional e-mails, and disseminates to target audience

s* Develops and oversees development of advertising campaigns and ensures their placement, including annual trade programs, legal publication programs, as applicabl

e* Supports all areas of the company website content, design, and maintenance procedure

s* Assists COO/Executive Vice President to determine Public Relations campaigns, to ensure objectives, accuracy of messages, and results to support the marketing endeavor

s* Supports Director of Project Management with coordination of HQ mailings with selected external mailing vendo

r* Provide assistance in the area of social media-suggestions/ideas, where we can expand our reach, new opportunities we have not explore

d
Publication Coordination and Suppo

rt* Manages Graphic Design for The Value Examine

r* Supports and reviews the QuickRead-an online weekly publicati

on* Supports quality review of publication CPE exa

ms
Quality Review and Company Proc

ess* Supports responsibility for quality of company communications, including promotional codes and calen

dar* Supports the education department in quality review of course registration events, including promotional discount updates for conference eve

nts* Supports communication between departme

nts* Initiates changes to processes and procedures as nee

ded* Responsible for functional procedures in department and documenting as currently required and ensures there are no gaps where procedures/processes overlap other departme

nts
Team and Committee Sup

port* Serves as liaison to the Standards Board and Ethics Oversight Board and member committees as dire

cted* Supports teams in the following areas as needed and requested to the best of your abilit

ies:* Participates in brainstorming meetings, as necessary, to generate marketing i

deas* Attend scheduled Member/Client Services meetings to provide marketing support on MCS campaigns in pro

cess* Provides support to organization and its affiliates and partners as directed by the CEO, including annual agreement development and promotional deadline manage

ment* Periodically spearheads task teams at HQ as requested by the CEO for product develop