Enterprise Data Sales

Enterprise Data Sales - Auto, Financial Services & Travel Location: Detroit, Michigan, United States Employment Type: Full Time This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future. The Enterprise Data Sales Lead - Auto, Financial Services & Travel owns brand-direct demand creation, enterprise relationship mapping, and commercial opportunity development for LATIS-led use cases across Auto, Financial Services, and Travel/Hospitality, with room to expand into Insurance, telecom‑adjacent, and subscription‑heavy brands. This is a hunter role with overlay responsibility: this person builds and runs their own target-account list and outbound motion, while also co-selling with Category Sales when vertical relationships already exist and partnering with agency/national sellers when an agency path matters. Solutions Engineering supports feasibility, test design, and technical-commercial architecture, freeing this role to focus on enterprise conversations that extend beyond traditional media buyers into CRM, insights, analytics, and finance. Built on one of the nation's largest first‑party signal foundations spanning approximately 30 million U.S. households and 500 million connected devices, Latis transforms real‑world activity into intelligence that helps organizations understand consumer intent, context, emerging trends and shifting demand at national scale. Key Responsibilities Build and maintain target‑account lists across Auto, Financial Services, and Travel/Hospitality, with room to expand into Insurance, telecom‑adjacent, and subscription‑heavy brands. Map buying committees across marketing, media, CRM/lifecycle marketing, consumer insights, data science/analytics, product marketing, regional/local market strategy, sales operations (dealer/branch), and finance/forecasting. Create and lead senior‑level brand conversations that surface enterprise LATIS use cases such as in‑market/propensity audiences, household‑level segmentation, competitive switching/conquesting, customer file enrichment, and market‑level opportunity sizing. Identify and qualify enterprise opportunities involving longer consideration cycles and higher‑value conversions, including dealer/branch or local‑market planning, travel intent and destination affinity, and financial product cross‑sell/retention modeling. Qualify opportunities and hand off to Solutions Engineering for feasibility, test design, and technical‑commercial development, including measurement/attribution test design. Partner with Category Sales where vertical relationships already exist, co‑selling to accelerate enterprise conversations. Partner with agency/national sellers when an agency path is the right route into an account. Own commercial momentum from opportunity qualification through proposal and close, with Solutions Engineering supporting design and feasibility. Operate as a direct hunter with an independent outbound motion, while remaining available as an overlay resource when Category Sales opens a door. Advanced Experience & Deal Complexity 7+ years of enterprise 'hunter' sales experiencespecifically selling high-ticket data platforms, identity resolution, predictive analytics, clean rooms, or advanced programmatic/SaaS solutions. Proven track record of closing 7-figure enterprise deals ($1M+ ARR) with continuous, multi‑year expansion, specifically targeting Fortune 500 brands in Auto, Financial Services, and Travel/Hospitality. Demonstrated experience navigating complex matrixed organizationsand running overlay or co‑selling motions without clear, single‑buyer ownership. Technical & Data Sophistication Deep fluency in identity resolution, first‑party data signals, and privacy‑forward architectures(e.g., zero‑copy architectures, data clean rooms, pseudonymized matching, and AI/deep learning model training). Ability to confidently translate advanced technical data applications—like propensity modeling, continuous household‑state modeling, and time‑sequence demand forecasting to high‑level business value for non‑technical executives. Strong understanding of data privacy landscapes, including CCPA, CPRA, and the evolving mechanics of signal loss and cookie deprecation. Executive Rolodex & Buying Committee Mastery An active, elite Rolodex of active C‑level and SVP contacts across Auto, Financial Services, and Travel/Hospitality specifically outside the traditional media agency bubble. Proven capability to map and influence non‑traditional buying committees, including Chief Data Officers (CDOs), Heads of Analytics, VP of CRM/Loyalty, and CFOs/Revenue Managers. Expertise in shifting the narrative away from standard CPM/media buyingtoward enterprise business outcomes like customer lifetime value (LTV), acquisition efficiency, and market share expansion. Strategic Account Management & Methodology Mastery of complex enterprise sales methodologiesto qualify out weak pipeline opportunities early and compress lengthy enterprise cycles. Experience partnering closely with Solutions Engineering and Product teamsto co‑architect custom proof‑of‑concepts (PoCs) and test designs for skeptical enterprise buyers.

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