Lead UX Designer

Purple DriveLead UX Designer:Key CapabilitiesEffectively present and defend design rationale based on the brand, business needs, user goals, and usability, rather than personal opinionStrong understanding of interface design principles; navigation and architecture; and typography, color, and layout principlesExperience designing for AI-powered applications, including conversational interfaces, data visualization, and algorithmic decision-making systemsProficiency in design system creation and maintenance, including component libraries, design tokens, and documentation standardsKnowledge of DesignOps methodologies, team scaling practices, and design process optimizationFamiliarity with standards-compliant web design and the capabilities and constraints provided by CSS, JavaScript libraries, mobile app frameworks, etc.Understanding of accessibility standards (WCAG) and inclusive design principlesExperience with design and prototyping tools (Figma, Sketch, Adobe Creative Suite, etc.), vibe coding tools in Figma, MagicPath, Lovable, etc and ability to evaluate and implement new toolsCollaborate with technical team members and mentor more junior colleaguesSpeak and write well, play well with others, and engage with senior-level clientsExperience in consulting and the ability to deal with ambiguityWillingness to travel to client locations and collaborate with distributed delivery teamsStrategic thinking ability to align design initiatives with business objectives and technology roadmaps.Preferred QualificationsExperience leading design for enterprise software, B2B applications, or complex data-driven interfacesBackground in service design or experience design for multi-touchpoint customer journeysKnowledge of research methodologies including quantitative UX research and analytics interpretationExperience with agile development methodologies and design integration in DevOps workflowsUnderstanding of product management principles and go-to-market strategiesCertification or formal training in design leadership, design thinking, or related methodologiesEducationBachelor's or Master's degree in a design discipline, human-computer interaction, cognitive science, or relevant experience. Continuous learning mindset with staying current on industry trends, emerging technologies, and evolving design practices.