Product Marketing Manager

Product Marketing ManagerMarketing · Full-time · San Francisco; New YorkOur mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.About the RoleWe're looking for a Product Marketing Manager who can translate deeply technical products into clear, compelling stories that resonate with developers.This is a highly cross-functional, high-impact role. You'll work closely with product, engineering, and GTM to help define what we build and how we bring it to market. You won't just launch features—you'll influence product direction, define positioning, and help developers understand why Cursor matters.What You'll DoProduct LaunchesOwn end-to-end go-to-market strategy for new features and major releasesWrite launch materials (blog posts, landing pages, demos, videos)Partner with product and engineering to ensure strong product-market fit before launchPositioning & MessagingDevelop clear, differentiated positioning for Cursor and its featuresTurn complex AI + developer workflows into simple, compelling narrativesContinuously refine messaging based on user feedback and market shiftsDeveloper-Focused ContentPartner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons)Showcase real workflows and power-user behaviors—not generic marketing fluffCollaborate with the community to highlight authentic use casesGo-To-Market EnablementTranslate product capabilities into clear, compelling messaging that sales and GTM teams can use effectivelyProvide the right narratives, positioning, and materials to communicate value and win usersPartner closely with sales, field, and developer relations to understand customer needs objectionsContinuously refine messaging based on real-world feedback and performanceGrowth & DistributionIdentify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.)Work with growth to improve activation, onboarding, and retention messagingRun experiments to improve conversion across the funnelCustomer & Market InsightTalk to users regularly to understand needs, objections, and mental modelsAnalyze competitors and evolving AI/dev tooling landscapeBring insights back into product and marketing decisionsYou May Be a Fit IfYou have 3+ years in product marketing, product management, growth, consulting, banking or a similar role (ideally in developer tools or SaaS)You have a strong technical intuition, you don't need to be an engineer, but you should be comfortable understanding developer tools and communicating to a technical audienceYou have strong product instincts - ability to engage in product discussions and push back thoughtfullyYou have exceptional communication skills, and the ability to simplify complex concepts without dumbing them downYou have high ownership: you can take a project from idea ? execution ? iterationYou find comfort in a fast-moving, ambiguous environment