Principal Product Marketing Manager

Principal Product Marketing Manager

The way enterprises secure the machine identities and cryptography that keep them running is being rewritten in real time. AI agents are proliferating across the enterprise, machine identities now outnumber human ones by orders of magnitude, and post-quantum cryptography is moving from theoretical concern to board-level mandate. Keyfactor sits at the center of this shift as the Trust Control Plane, and we're looking for a Principal Product Marketing Manager to help define how the market understands it.

Reporting to the Vice President of Product & Customer Marketing, this role operates at the intersection of market intelligence, analyst insights, strategic research, and technical thought leadership. You'll help shape Keyfactor's positioning and thought leadership at a pivotal moment for trust infrastructure, while bringing clarity to where the market is headed next. You'll also lead how Keyfactor markets AI across the platform, and own how emerging products enter the market and take their place in the broader Trust Control Plane narrative.

This is a highly cross-functional role with strong strategic influence across Product, GTM teams, and executive leadership. The role serves as the strategic lead for market intelligence and category narrative, partnering closely with cross-functional teams on messaging, launches, campaigns, and executive thought leadership.

United States based applicants must be legally authorized to work in the United States.

Responsibilities

• Build and run a continuous market and competitive intelligence program across PKI, machine identity, cryptography, and AI security, turning customer, competitor, and analyst insights into recommendations that inform product strategy, positioning, and GTM planning.
• Own the product marketing strategy for how Keyfactor secures AI, extending the Trust Control Plane to AI agents and positioning Keyfactor as the foundation enterprises need to deploy autonomous systems with trust.
• Shape and evolve Keyfactor's platform narrative and category positioning, with a particular focus on machine identity at scale and enterprise readiness for post-quantum cryptography.
• Own the go-to-market strategy for emerging products and new additions to the platform, defining positioning, messaging, and buyer-ready narratives as Keyfactor expands the platform into new areas.
• Develop executive-level thought leadership and original research, including frameworks, benchmark studies, and POV-driven content, that translate complex market shifts into clear business value and strengthen Keyfactor's authority in trust infrastructure.
• Partner with analyst relations and executive leadership on briefing preparation, strategic POV development, and market positioning.
• Collaborate across Corporate Marketing, Growth Marketing, and Product teams to support launches, integrated campaigns, and thought leadership that puts Keyfactor's leaders in front of the market.

Skills and Qualifications

• 8+ years in product marketing, market intelligence, analyst relations, or strategic marketing, within cybersecurity or an adjacent enterprise infrastructure market.
• Direct experience building or running competitive intelligence programs.
• Familiarity with how AI and autonomous systems are reshaping enterprise security, and the ability to turn that shift into positioning and narrative.
• Proven ability to translate complex technical concepts and market trends into differentiated positioning, messaging, and business insight.
• Experience developing original research, executive narratives, analyst-facing content, or strategic thought leadership.
• Strong written, verbal, and presentation skills, with the ability to communicate effectively across technical, business, and executive audiences.
• Comfortable operating in ambiguous, fast-moving environments with a high degree of autonomy and strategic ownership.
• Deep expertise in PKI, machine identity, cryptography, or AI security is a significant advantage.

Compensation

Salary will be commensurate with experience.

Culture, Career Opportunities and Benefits

We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.

Here are just some of the initiatives that make our culture special:

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
• Comprehensive benefit coverage globally.
• Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn't exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
• Competitive time off globally.
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
• The Keyfactor Alliance Program to support DEIB efforts.
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
• Monthly Talent development and Cross Functional meetings to support professional development.
• Regular All Hands meetings – followed by group gatherings.

Our Core Values

Our core values are extremely important to how we run our business and what we look for in every team member:

Trust is paramount.

We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.

Customers are core.

We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.

Innovation never stops, it only accelerates.

The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.

We deliver with agility.

We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.

United by respect.

Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.

Teams make it happen.

Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.

Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.

REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor's People team via View email address on click.appcast.io and/or telephone at View phone number on click.appcast.io to request and arrange for accommodations at any time.

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