Marketing Communications Coordinator

Assist in developing content across marketing channels, including blogs/articles, email campaigns, website content, videos, and sales enablement materials (PowerPoint presentations, datasheets, eBooks, and related assets) Coordinate industry tradeshow planning and execution, including event logistics, vendor coordination, booth/material preparation and inventory, pre- and post-event marketing, audience targeting and list segmentation, and post-event reporting Support webinar planning and execution, including presentation development, speaker coordination, promotion, live event support, post-event follow‑up, and reporting Support lead generation and management, including lead routing, CRM entry, and tracking to ensure timely follow‑up and attribution to campaign performance and pipeline growth Support website content updates and refreshes Create and maintain graphic design and multimedia assets that align with brand standards and enhance marketing campaigns across channels Measure and report on marketing programs and campaigns, tracking performance metrics and assisting in identifying opportunities for optimization Stay current on industry trends, competitive insights, and marketing best practices, applying insights to support continuous improvement in content and marketing programs Support a collaborative, creative team environment, contributing to cross‑functional initiatives and shared marketing goals. Requirements Bachelor’s degree in marketing, communications, or related 2-3 years of B2B marketing, communications, and/or events experience Experience in enterprise capture software, banking software, financial services, or fintechs strongly preferred Technically proficient across key marketing tools, including marketing automation platforms (HubSpot, Marketo, Pardot) CRM systems (Salesforce) Design tools (Adobe Creative Cloud, Canva) Web analytics (Google Analytics) Microsoft Office (Word, Excel, PowerPoint, Outlook) Strong writing and editing skills, with the ability to tailor content for different audiences and channels Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and support cross‑functional initiatives Self‑motivated with an entrepreneurial mindset, able to manage multiple priorities and deliver in a fast‑paced environment. Core Competencies Demonstrates expertise in B2B marketing and communications, with a strong focus on content development, event planning, and lead generation. Proficient in utilizing marketing automation tools and CRM systems to optimize campaign performance and enhance brand presence. Highest‑signal resume keywords B2B Marketing Experience Content Development Event Planning Marketing Automation Tools CRM Systems Hard Skills Content Development Lead Generation Event Planning Writing and Editing Web Analytics Soft Skills Strong Communication Skills Interpersonal Skills Self‑Motivated Collaborative Teamwork Industry Keywords B2B Marketing Financial Services Fintech Enterprise Capture Software Tools & Technologies HubSpot Marketo Pardot Salesforce Adobe Creative Cloud Canva Google Analytics Microsoft Office #J-18808-Ljbffr Jobtailor