Community Outreach and Social Media Coordinator
SERCO OF TEXAS - CONCHO VALLEY
Community Outreach and Social Media Coordinator
Position Overview
We are seeking a dynamic and motivated Community Outreach and Social Media Coordinator to join our team. This role is integral to enhancing our organization's presence in the community and across digital platforms. The ideal candidate will have a passion for community engagement, excellent communication skills, and a strong understanding of social media strategies. This position will work closely with the internal IT department.
Key Responsibilities
Community Outreach
- Develop and Implement Outreach Strategies:
- Create and execute comprehensive outreach plans to engage with local communities and stakeholders.
- Identify and establish partnerships with community organizations, businesses, and influencers.
- Event Coordination:
- Plan, organize, and attend community events, meetings, and activities to promote the organization's mission and initiatives.
- Manage event logistics, including scheduling, promotion, and on-site coordination.
- Relationship Building:
- Build and maintain positive relationships with community members, leaders, and partners.
- Serve as a liaison between the organization and the community, addressing concerns and feedback effectively.
Social Media Management
- Content Creation and Curation:
- Develop engaging and relevant content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
- Curate user-generated content and leverage it to enhance community engagement.
- Social Media Strategy:
- Create and implement a social media strategy aligned with the organization’s goals and target audience.
- Monitor social media trends and adapt strategies to ensure relevance and engagement.
- Analytics and Reporting:
- Track and analyze social media metrics to measure the effectiveness of campaigns and initiatives.
- Provide regular reports on social media performance and community outreach activities.
Communications and Marketing
- Campaign Development:
- Collaborate with the marketing team to develop and execute integrated marketing campaigns.
- Ensure consistent messaging and branding across all communication channels.
- Content Writing:
- Write and edit compelling content for newsletters, press releases, blog posts, and other communication materials.
- Assist the IT Department in the management of the organization's website content to ensure it is up-to-date and engaging.
Qualifications
- Education:
- Bachelor’s degree in communications, Marketing, Public Relations, or a related field.
- Experience:
- Minimum of 2 years of experience in community outreach, social media management, or related roles.
- Proven track record of successful community engagement and social media campaigns.
- Skills:
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Proficiency in using social media platforms and analytics tools.
- Creative thinking and problem-solving skills.
- Personal Attributes:
- Highly motivated and self-directed.
- Ability to work both independently and as part of a team.
- Passion for community engagement and social impact.
Special Requirements
- Must possess a valid Texas Driver’s License and provide automobile liability insurance as required by the State of Texas.
- Must have access to reliable transportation to perform outreach and attend community events.
- Excellent communication and interpersonal skills; strong management and organizational skills; ability to work across all levels of management and staff. Must be knowledgeable about community resources and able to work with and relate to clientele.
How to Apply
Interested candidates should submit their resume, a cover letter detailing their relevant experience, and examples of past social media campaigns or outreach initiatives.
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