Director, Programmatic Activation

Job Description: Amplifi’s programmatic business is growing, and we are seeking a highly motivated and experienced Supply Director to further develop and manage our digital supply chain. The Director will be responsible for the continued growth and evolution of the supply chain framework to ensure trading teams are able to deliver the best possible outcomes and results for their clients. The Director will collaborate closely with agency teams, supply partners, and internal Ad Tech, Media, and Finance teams. The right candidate will be able to manage multiple tasks at once, while staying focused on growing revenue and profit. Key Responsibilities: Collaborate with internal and external stakeholders to develop and execute strategies for building and managing a digital inventory practice Manage relationships and technical integrations with tech and media partners to ensure optimal performance and pricing for our deals. Facilitate the creation of deal IDs and troubleshoot any technical issues related to PMP implementation. Oversee reconciliations across internal and external stakeholders to ensure billable spends are confirmed and tracked accurately. Collect, consolidate, and synthesize insights to drive our product roadmap; execute the Inventory roadmap to align with the company’s strategy, while complying with industry standards and applicable government regulations Identify programmatic supply requirements for Amplifi deals Manage buyer interfaces and other supply related platforms - determine requirements & value Analyze and provide ongoing feedback on rates and performance Maintain and document key capabilities and offerings from supply partners from technical specs to road map Stay up to date on the latest trends and developments in the programmatic ecosystem, including new technologies, platforms, and strategies. Provide thought leadership and guidance to the team on programmatic best practices and strategies. Experience/Skills: Proven track record of successfully managing strategic and operationally complex projects with cross-functional teams, including Sales, Account Management, Product, Marketing, Legal & Finance teams. Deeply familiar with the programmatic advertising ecosystem and have a strong background in supply-side platforms and managing online ad inventory. Proven experience in building and managing programmatic supply chains Excellent attention to detail with strong analytical, troubleshooting, and problem-solving skills. Ability to work effectively in a fast-paced and collaborative environment. Bachelor's degree in advertising, marketing, or a related field. 7+ years of experience working in digital advertising ideally working at a DSP, SSP or publisher Co The annual salary range for this position is $114,425-$150,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: • Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. Location: New York Brand: Amplifi Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to View email address on click.appcast.io by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you. Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. 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