Public Relations Director, Consumer

Job Description

Job Description

WHO WE ARE

The PR industry hasn't really changed in fifty years. Relationships, lunches, luck, and a clip report at the end of the month.

Interdependence is rebuilding it from the ground up. Interviewed, our proprietary platform, analyzes 300,000+ stories every day across a network of 250,000 journalists. We turn earned media into something measurable, repeatable, and worth paying for — and apply the same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one result.

Forbes named us one of America's Best PR Agencies. Our 100+ person team works with brands, CMOs, founders, and entrepreneurs across consumer, healthcare, tech, B2B, travel and entertainment.

We move fast. The best argument wins. We hire for sharp thinking, real craft, and ownership from day one. If you want comfortable, this isn't the place. If you want to win, build with us.

THE ROLE

Interdependence is seeking a seasoned, strategic Account Director to lead integrated communications programs across our Consumer Brands, Travel, and Entertainment portfolio. This role is ideal for a senior PR leader who thrives at the intersection of brand storytelling, cultural relevance, and business growth.

The Account Director will oversee high-profile consumer, lifestyle, hospitality, creator, and entertainment clients — shaping narratives that resonate with media, influencers, and audiences alike. This role combines senior-level client counsel, proactive idea generation, team leadership, and operational excellence, with a strong emphasis on delivering measurable impact and identifying opportunities to expand client relationships.

As a senior leader on the consumer team, this person will serve as the primary day-to-day client partner, guiding strategy across earned media, thought leadership, experiential moments, partnerships, and cultural storytelling. They will mentor account teams, collaborate closely with leadership, and help evolve how Interdependence shows up as a modern, integrated PR agency for consumer and entertainment brands.

This is a highly visible role for someone who understands how to build momentum, manage complexity, and translate brand vision into standout press, buzz, and long-term reputation value.

KEY RESPONSIBILITIES

Client Leadership & Strategic Counsel

• Serve as senior lead for multiple consumer accounts, providing high-level strategy, vision, and counsel.
• Build trusted partnerships with client executives, understanding business priorities and aligning PR strategies to drive impact.
• Oversee integrated communications programs, including thought leadership, executive visibility, product storytelling, and industry positioning.
• Anticipate challenges and provide proactive solutions to ensure long-term client success and retention.

Media Strategy & Thought Leadership

• Lead development of integrated media relations programs that secure meaningful, business-impacting coverage.
• Shape executive narratives and messaging frameworks for complex technology stories.
• Cultivate relationships with top-tier media outlets.
• Oversee production of strategic content, including press strategies, results reports, pitch calendars, pitches, press releases, bylines, and thought leadership articles.

Team Management & Growth

• Manage and mentor account teams to deliver high-quality work with efficiency and precision.
• Develop and execute PR strategies and press plans.
• Provide direction, feedback, and guidance to ensure professional growth and career development.
• Oversee team structure, workflow, and staffing allocations across multiple clients.

Business Development & Agency Growth

• Contribute to business development efforts including proposal creation, presentations, and RFP responses.
• Identify opportunities for organic growth within existing accounts.
• Partner with senior leadership to shape best practices, improve processes, and drive overall agency excellence.

QUALIFICATIONS

• 10+ years of PR or communications experience, with significant agency experience in the consumer space.
• Proven success leading integrated communications programs for enterprise, SaaS, or AI clients.
• Deep understanding of the consumer landscape, including key media, trends, and issues shaping the industry.
• Exceptional writing, pitching, and storytelling abilities.
• Demonstrated leadership experience managing teams, budgets, and client portfolios.
• Strong presentation and client relationship-building skills.
• Strategic thinker who can translate complex technology into compelling narratives.
• Comfortable working cross-functionally in a fast-paced, all-remote environment.

THE PERKS

We offer a competitive benefits package—including medical/dental/vision coverage, vacation/sick leave/holiday PTO, 401(k), flexible remote work options, and Summer Fridays.