Vice President, Brand and Integrated marketing
$250k - $285kThe Aspen Group
- # Vice President, Marketing - Aspen DentalApplylocations: Chicago, Illinoistime type: Full timeposted on: Posted Yesterdayjob requisition id: R2026-006981The Vice President of Marketing for Aspen Dental is a hands-on, results-driven marketing leader responsible for owning Aspen Dental’s brand and growth strategies to accelerate patient acquisition, demand, and lifetime value. This role leads Aspen Dental’s brand, social, partnerships, and strategic planning functions in-house, while partnering closely with TAG’s Centers of Excellence, including Creative, Paid Social, CRM, and Digital, to mobilize specialized capabilities against Aspen Dental’s priorities. The VP serves as the connective tissue between brand-side strategy and COE execution, translating enterprise marketing strategy into integrated plans that deliver measurable revenue outcomes. This is a “win the day” marketer who knows how to operationalize omnichannel programs with a modern, performance-led approach.Partnering closely with Aspen Dental brand, field, and clinical leadership, the VP of Marketing combines deep expertise in data-driven, performance-led marketing with strong people leadership and cross-functional collaboration. This role requires a digitally fluent marketer who applies analytics, testing frameworks, and AI-enabled capabilities to improve speed-to-lead, optimize conversion, and continuously enhance marketing efficiency while maintaining disciplined ROI in a retail healthcare environment.**Essential Responsibilities****Leadership and Strategy*** Lead the development and execution of Aspen Dental’s annual marketing plan, aligned with TAG’s enterprise marketing strategy and its mission to deliver consumer-centric healthcare.* Translate enterprise strategy into integrated marketing plans spanning brand, demand generation, partnerships, and lifecycle marketing.* Partner closely with Aspen Dental brand leadership, Field Operations, Sales, Clinical, Product, and Corporate teams to ensure marketing priorities are aligned with business needs and operational realities.* Manage and develop a high-performing marketing team with clear accountability, strong talent development, and a culture of collaboration and executional excellence.**Brand & Integrated Marketing*** Lead brand strategy, positioning, and messaging for Aspen Dental, in alignment with enterprise brand standards, to strengthen market leadership and emotional connection with consumers.* Ensure consistent, compelling storytelling and brand expression across all consumer touchpoints, including media, digital, in-center experiences, and partnerships.* Own Aspen Dental’s social media strategy and editorial direction; partner with the Paid Social and Creative Centers of Excellence to extend reach, engagement, and measurable business impact across all major platforms.* Partner with operations and clinical leaders to ensure the brand promise is delivered consistently through the patient experience.**Demand Generation & Performance Marketing*** Partner closely with TAG’s Digital, Paid Social, and CRM Centers of Excellence to drive lead generation, conversion, and patient acquisition for Aspen Dental across paid, owned, and earned channels.* Serve as the primary brand-side owner of Aspen Dental’s briefs into the COEs, defining audiences, creative direction, and KPIs to optimize the full marketing funnel from awareness through consultation and post-consult engagement, in close partnership with the COEs, Sales, Operations, and Analytics.* Leverage data, testing, and performance insights,including COE-delivered measurement, to continuously refine briefs, improve marketing efficiency, and increase ROI.**Strategic Planning & Performance Management*** Lead annual marketing planning for Aspen Dental, including investment prioritization, scenario planning, and quarterly performance reviews.* Maintain clear KPIs and measurement frameworks across both in-house and COE-delivered work; regularly track performance and report results to Aspen Dental and TAG marketing leadership.* Translate consumer, market, and performance insights into actionable strategies and recommendations.**Collaboration & Innovation*** Act as a key connector across Aspen Dental marketing, TAG’s Centers of Excellence, sales, operations, clinical, and corporate teams to ensure alignment and speed of execution.* Leverage advanced digital, automation, personalization, and AI-enabled tools, including capabilities delivered through the COEs, to enhance acquisition performance and marketing effectiveness.* Stay ahead of industry and consumer trends to ensure Aspen Dental remains competitive and innovative in the retail healthcare landscape.**Requirements & Qualifications*** 12+ years of progressive marketing experience, with a strong track record of driving **revenue-generating growth** through performance marketing, direct response, and full-funnel acquisition strategies in B2C or consumer-facing environments.* Proven leadership experience managing high-performing marketing teams across paid media, digital commerce, lifecycle marketing, and growth functions.* Demonstrated experience operating in a **matrixed or shared-services marketing model**, with proven ability to drive results through cross-functional partners and Centers of Excellence without direct line authority over every capability.* Deep expertise in **direct response marketing**, including test-and-learn methodologies, conversion rate optimization, funnel analytics, and CAC/LTV optimization.* Demonstrated ability to execute **high-impact acquisition engines** across paid, owned, and lifecycle channels while maintaining disciplined ROI and financial accountability.* Advanced digital marketing acumen, including experience leveraging **automation, personalization, AI-enabled tools, and intelligent content systems** to improve speed-to-lead and acquisition performance.* Strong analytical and strategic mindset, with the ability to translate data, consumer insights, and market signals into clear action and business impact.* Experience partnering cross-functionally with Sales, Operations, Product, Clinical, and Technology teams to drive integrated growth outcomes.* Excellent communication skills, with the ability to partner with senior leaders and align cross-functional teams around growth priorities.* Results-oriented leader who thrives in fast-paced, complex environments and brings an execution-focused mindset to evolving organizations.* Passion for consumer-centric healthcare and improving access, outcomes, and experiences through innovative marketing approaches.If you are an applicant residing in California, please view our privacy policy here: Salary: Annual pay range: $250,000 - $285,000, plus bonus/incentives* A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
- J-18808-Ljbffr The Aspen Group
Vacancy posted 1 day ago
Similar jobs that could be interesting for youBased on the Vice President, Brand and Integrated marketing in Chicago, IL vacancy
$85k - $240k
...RESPONSIBILITIES AND QUALIFICATIONS The Marcus US Marketing team is responsible for driving growth... .... We are also very collaborative, integrated with the business, providing strategic... ...market and audience insights into impactful brand strategy and execution. This role will...BrandFull timeTemporary workPart time- ...Vice President, Medical Strategy About the Company AI-driven healthcare... ...000 Specialties integrated communications... ...care consulting influencer marketing health technologies performance... ...medical communications branding integrated intelligence...Brand
Confidential
Chicago, IL2 days ago - ...same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one... ...accomplished and strategic leader to join the team as a Vice President, Health & Lifestyle. This role requires a seasoned professional...Brand
$149.34k - $214.62k
Company description As the traditional marketing funnel collapses and fragmentation... ...performance and transformation. Overview The Vice President, Brand Experience plays a key role in... ..., overseeing the execution of integrated media plans, and ensuring the agency’...BrandTemporary workFreelanceLocal areaFlexible hours$160k - $200k
...Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology,... ...an unparalleled network of seamlessly integrated functions across the entire commerce... ...activity overseeing a multi‑segment, multi‑brand CPG client, 40+ person team. Primary Responsibilities...BrandTemporary workFreelanceWorldwideFlexible hours$159.7k - $229.43k
...United\u2120 Commerce is a global commerce marketing practice that aligns people, technology,... ...an unparalleled network of seamlessly integrated functions across the entire commerce... ...class media strategies and plans for CPG brands across key Retail Media Networks and can...BrandTemporary workFreelanceWork at officeLocal areaWorldwideFlexible hours$130k - $175k
As the Vice President, Copy , you will be the ultimate champion and architect... ...narrative strategy across marketing-based accounts. You will... ...stakes new business, and define brand positioning for global... ...copy and visuals are deeply integrated from the very first brainstorm...BrandSummer holidayWork at officeLocal areaRemote workFlexible hoursShift work3 days per week- ...Vice President, Business Integration About the Company Full-service marketing agency specializing in multicultural consumer advertising Industry Marketing and Advertising Type Public Company Founded 2008 Employees 51-200 Categories Consulting...
$176.7k - $263.66k
...Wellness has provided consumer and professional marketing, strategic consulting, and medical education to pharmaceutical and wellness brands. Our mission is to inspire a healthier,... ...Ensure high quality, strategy and integrity of all creative output Communicate client...BrandTemporary workFreelanceFlexible hoursPublicis Groupe Holdings B.V
Chicago, IL5 days ago$149.34k - $239.15k
...Vice President, Client Lead Publicis Groupe is a global leader in communication... ...to execution, combining marketing transformation and digital... ...Navigate complex, multi-brand, multi-agency and global... ...leadership Ensure seamless integration of Epsilon's data and technology...BrandTemporary workFreelanceWorldwideFlexible hours$109.25k - $170k
Do you love brand strategy and advertising development? Like to... ...Brand team at Chase. As a Vice President, Brand Manager on the Chase... ...development, agency partnership, and integrated media and communications... ...early career interest in marketing and/or advertising. You...Brand- Job Description Do you love brand strategy and advertising development... ...Brand team at Chase. As a Vice President, Brand Manager on the Chase... ..., agency partnership, and integrated media and communications... ...and cohesion across all go-to-market efforts Understand the...BrandWorldwide
- ...Job Description The Vice President of Investor Relations will be responsible... ...location expertise creates brand stories that produce results... ...who have worked in marketing, technology, mobile, and beyond... ...compelling manner. High level of integrity and sensitivity to...BrandWork experience placementLocal area
Digital Factory, Inc.
Chicago, IL2 days ago $130k - $175k
...communications teams to ensure creative is fully integrated into holistic campaign thinking. Set and... ...to copy — are strategically aligned, on‑brand, and delivered to the highest standard.... ..., internal equity, and local geographic market data. Competitive medical, dental, and...BrandSummer holidayWork at officeLocal areaRemote work3 days per week- ...Vice President, Creative About the Company Acclaimed apparel brand Industry Apparel & Fashion Type Privately Held About the Role The... ...vision in alignment with brand strategy, marketing objectives, and business goals. The successful...Brand
Confidential
Chicago, IL4 days ago $115k - $230k
...impactful results? CMI Media Group, the industry leader in healthcare marketing, seeks a dynamic and collaborative VP, Communications Planning... ...execution, ensuring every touchpoint connects back to the core brand story. Champion collaboration: Partner seamlessly with...BrandCMI Media Group
Chicago, IL2 days ago- ...Vice President of Brand Partnerships About the Company Innovative company changing how television advertising is planned, optimized, measured and monetized. Industry Marketing and Advertising Type Privately Held About the Role The Company...BrandRemote work
Confidential
Chicago, IL1 day ago - ...Vice President, Brand Partnerships About the Company Top-tier media company Industry Media Production Type Privately Held... ...enterprise sales efforts and engage with senior leaders in media, marketing, and insights. The successful candidate will be responsible...Brand
$168.15k - $241.61k
...Vice President, Media Analytics And Insights Spark Foundry was built during the most transformative... ...time in the history of advertising and marketing. We deliver everything a traditional... ...'s most successful agencies by helping brands evolve their marketing by leveraging...BrandTemporary workFreelanceFlexible hoursMSLGROUP
Chicago, IL2 days ago- ...Senior Vice President of Product, Media About the Company Innovative e-commerce SaaS platform for brands, sellers & agencies Industry Internet Type Privately Held... ...ecommerce consulting and advisory online marketing paid search display advertising...BrandLocal area
$168.15k - $241.61k
...Vice President, Media Analytics And Insights Spark Foundry was built during the most transformative... ...time in the history of advertising and marketing. We deliver everything a traditional... ...'s most successful agencies by helping brands evolve their marketing by leveraging...BrandTemporary workFreelanceFlexible hoursDigitas
Chicago, IL2 days ago$164.5k - $351k
...strategy across Epsilon’s advertising technology, data, identity, and marketing platforms. This is a critical role at the intersection of AI... ...of marketing - an opportunity to shape how the world’s largest brands harness AI to evolve planning, execution, measurement, and...BrandTemporary workFreelanceLocal areaFlexible hours$203k - $305k
...Senior Manager levels) for the sourcing, marketing, new product development, sales support... ...lead and present sales process for large Integrated Delivery Network (IDN) or Group... ...pricing strategy, collateral creation and brand management. Develop and mentor staff through...BrandMinimum wageWork experience placementLocal areaWorldwide$203k - $305k
...Senior Manager levels) for the sourcing, marketing, new product development, sales support... ...lead and present sales process for large Integrated Delivery Network (IDN) or Group... ...pricing strategy, collateral creation and brand management. Develop and mentor staff through...BrandMinimum wagePart timeLocal area$250k - $300k
...Job Description Job Description Vice President of Sales Company: Interdependence Location: Remote (US, any time zone... ...same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one...BrandSummer workRemote workFlexible hours$150k - $200k
...Baird is a leading, employee-owned middle market financial services firm with over 5,200... ...our website Baird Capital. As a Vice President - Investment, Global Fund Work as a member... ...executive presence in meeting. Networking and brand development and building skills....BrandWork experience placementFlexible hours- ...open banking, and emerging technologies integration solutions: including host-host, web, SWIFT... ...and workshops as required Provides market feedback to Product Managers across product... ...clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today...Brand
- ...same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one... ...accomplished and strategic leader to join the team as a Vice President, Health & Lifestyle. This role requires a seasoned professional...BrandRemote work
- ...EVERSANA INTOUCH® is a global, full‑service marketing agency network serving the life sciences... ...agency network to be part of a fully integrated commercialization platform through... ...marketing plans for a group of clients and/or brands managed by other Account Directors....Brand
EVERSANA INTOUCH
Chicago, IL2 days ago - ...businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial...Brand
J.P. Morgan
Chicago, IL18 days ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Vice President, Brand and Integrated marketing. Be the first to apply!
Related searches
- vice president marketing technology Chicago, IL
- vice president marketing communications Chicago, IL
- vice president global marketing Chicago, IL
- vice president sales & marketing Chicago, IL
- vp marketing Chicago, IL
- vice president of marketing Chicago, IL
- vice president direct marketing Chicago, IL
- vice president brand marketing Chicago, IL
- brand marketing assistant Chicago, IL
- brand educator Chicago, IL