Business Development Manager - Franchise Channels

Job Description

Overview

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We’re looking for a highly driven Business Development Manager to lead the acquisition of new franchisor channels and expand our portfolio of franchise brands.

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This role sits at the center of our growth strategy—identifying and closing franchisor relationships that unlock access to entire networks of franchisees. You’ll combine outbound sales, relationship building, and hands-on marketing execution to create and convert opportunities.

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This is a “full-stack” business development role: part hunter, part relationship manager, and part growth operator.

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Key Responsibilities

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What You’ll Do

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New Franchisor Acquisition

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• Identify, target, and engage franchise brands that align with our ideal channel profile
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• Execute outbound prospecting via email, LinkedIn, phone, and industry events
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• Own the full sales cycle—from initial outreach through closing and onboarding
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• Build and maintain a strong pipeline of franchisor opportunities
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CRM & Growth Execution

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• Own and manage CRM records and activities
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• Build and execute targeted email campaigns for franchisor outreach
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• Develop lead generation workflows, sequences, and automation
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• Track, analyze, and optimize campaign and pipeline performance
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• Maintain clean, accurate data and reporting within CRM
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Referral & Channel Relationships

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• Develop and manage relationships with consultants, brokers, and industry professionals
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• Create consistent inbound opportunities through referral channels
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• Nurture and expand relationships into long-term growth
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Events, Conferences & Travel

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• Represent the company at industry conferences and franchise events
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• Actively network, generate leads, and schedule meetings with franchisor prospects
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• Travel regularly to attend events, build relationships, and close deals in person
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• Own pre- and post-event outreach strategies to maximize ROI
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Relationship Management

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• Build trust with franchisor executives and leadership teams
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• Clearly communicate our value and how we support franchisee success
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• Collaborate with internal teams to ensure smooth onboarding and long-term success
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What We’re Looking For  

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• 4–7+ years in business developments, or B2B sales in the franchise industry 
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• Experience in franchising, multi-location businesses, or SaaS
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• Strong experience using HubSpot (or similar CRM) for outreach, campaigns, and pipeline management
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• Proven ability to prospect, generate leads, and close deals independently
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• Experience running email campaigns and outbound sequences
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• Comfortable attending and working conferences/events as a core part of the role
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• Excellent communication skills, especially with senior stakeholders
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• Highly self-motivated, organized, and execution-focused
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Bonus:

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• Existing network within the franchise ecosystem
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• Experience managing referral or channel relationships
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What Success Looks Like

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• Consistent acquisition of new franchisor channels
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• A predictable, well-managed pipeline in CRM
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• High-performing outbound campaigns generating qualified opportunities
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• Strong ROI from conferences and industry events
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• A growing network of referrals driving inbound leads
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Why This Role Matters

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Each franchisor relationship unlocks access to an entire network of franchisees—making this one of the highest-leverage growth roles in the company. Your ability to build, manage, and convert this pipeline directly drives company expansion.

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Work Environment

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This is a fully-remote position that requires a professional work environment and consistent availability during standard business hours. The Director must maintain a workspace conducive to managing teams, collaborating with leadership, and delivering high-quality service to clients.

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Starting salary $80,000 plus commission