Regional Sales Manager

Job Description

Company Description

Celduc Inc. is the North American subsidiary of Celduc Relais, which specializes in the manufacturing of Solid State Relays, Magnetic Sensors, Reed Relays, and Switches. With a highly automated factory in France and a well-established network of Sales Representatives and Distributors, we support our customers globally, including in North America.

Since 1964, we have delivered reliable switching and sensing solutions that meet the needs of industrial applications across major markets. Our team is committed to innovation, research, development, and providing custom solutions when standard products do not meet the requirements of the application. Learn more about our company and offerings at

Job Title: Regional Sales Manager

Location: United States

Travel: Approximately 40–60%

About the Role

We are seeking a highly motivated Regional Sales Manager to drive revenue growth and expand market presence within an assigned territory. This role is responsible for managing a combination of strategic accounts and indirect sales channels , including distributors and independent manufacturer’s representatives.

The Regional Sales Manager will develop and execute regional sales strategies, strengthen relationships with key customers, and support channel partners to achieve growth targets.

Key Responsibilities

Regional Sales Strategy

• Develop and implement the regional sales strategy to achieve revenue, margin, and growth objectives.
• Identify new market opportunities and develop plans to expand market share within the region.
• Prepare and manage annual sales forecasts, pipeline and territory plans.
• Monitor competitive activity and market trends to inform strategic decisions.

Key Account Management

• Manage relationships with designated strategic accounts within the territory.
• Develop and execute account plans to grow revenue and strengthen long-term partnerships.
• Lead pricing discussions, negotiations, and contract agreements.
• Coordinate internal teams to ensure successful delivery and customer satisfaction.

Distributor Management

• Build and maintain strong partnerships with regional distributors .
• Establish sales targets and performance expectations for distribution partners.
• Support distributors with training, sales tools, and product knowledge.
• Monitor distributor performance, inventory levels, and market coverage.

Manufacturer’s Representative Management

• Train and manage independent manufacturer’s representative organizations .
• Define territory responsibilities and performance expectations.
• Conduct joint sales calls and provide ongoing coaching and support.
• Ensure manufacturer’s reps are effectively representing the company’s products and solutions.

Business Development

• Identify and pursue new business opportunities through both direct sales and channel partners.
• Support major bids, proposals, and project opportunities.
• Develop relationships with end users, consultants, contractors, and OEM customers as appropriate.

Collaboration & Reporting

• Work closely with marketing, product management, and operations teams to support regional initiatives.
• Provide regular reporting on sales performance and market intelligence.
• Represent the company at trade shows, industry events, and customer meetings.

Qualifications

Education

• Bachelor’s degree in Engineering, Business, or Marketing

Experience

• 5+ years of experience working with distributors and manufacturer’s representatives for Electromechanical products
• Good knowledge of Electromechanical, Electrical and Electronic applications where Solid State Relays are used.
• Demonstrated success managing regional territories and growing revenue .
• Proven track record managing strategic accounts and complex sales cycles .

Skills

• Strong relationship-building and negotiation skills
• Strategic planning and territory management
• Experience with channel sales and distribution models
• Ability to analyze market and sales data
• Excellent communication and presentation skills
• Experience with CRM systems and sales reporting tools

What Success Looks Like

• Consistent achievement of regional sales targets
• Growth in key accounts and strategic customers
• Strong performance and engagement from distributors and rep partners
• Increased market share within the assigned territory

Why Join Us

• Celduc has been in business for over 60 years and is a world leader in the design and manufacturing of Solid State Relays and Magnetic Sensors. We have a well-established position in the global market and are seeking to grow it in North America.
• Opportunity to drive growth in a dynamic and expanding market
• Work with a collaborative and high-performing sales organization
• Competitive compensation package including base salary, performance incentives, medical plan and 401k retirement plan with company match.