Social Media Strategist

Job Description

Job Description

Job Title: Social Media Strategist

OVERVIEW

Develop, maintain, and optimize comprehensive social media strategies supporting client goals working closely with agency and client stakeholders. Responsible for client social media programs spanning Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube and Reddit. Define KPIs and gauge success.

RESPONSIBILITIES & SKILLS

• Collaborate across functions and teams to develop integrated social media strategies and campaigns involving influencers, PR/events, content, creative and digital marketing best practices.
• Be intellectually curious by consistently learning and sharing social media best practices internally and externally.
• Oversee and support day-to-day social media strategy activities for multiple businesses.
  • Attend meetings with the client and account teams to understand each client, the message they are trying to send and the target market used to portray that message with a data-driven and growth mindset.
  • Generate compelling content with the content and creative team that will effectively reach target markets – via approved content calendars for each client.
  • Ensure quality and timely delivery of social media content, ads, and post promotions.
  • Oversee best-in-class social media engagement, community management, and listening efforts.
  • Create and optimize social media ad campaigns and post promotion strategies.

• Bring a data-driven mindset for regular and reporting needs. Analyze, review, and regularly share feedback and insights on the effectiveness of campaigns and always-on programs to maximize results with the Senior Director of Social Media Strategy and client teams.
• Serve as a social media expert for all social media channels and actively collaborate with team to identify and share ideas and insights.
• Collaborate with the Senior Director of Social Media Strategy on the development of organization-wide social media management policies and standard operating procedures, as well as social media team education and promotion.

EDUCATION & EXPERIENCE

• Bachelor’s degree in marketing, advertising, communications or related field.
• 4-5+ years social media marketing experience with minimum 2-3+ years in paid social media planning and execution.
• Experience working with agriculture, animal health/feed, and/or food/CPG brands.
• Proficient with social media tools and ad platforms such as Sprinklr, SproutSocial,YouScan, and Meta Ads Manager.
• Any relevant social media certifications.
• Experience working within and across teams.
• Understanding of SEO and web traffic metrics and analytics.
• Graphic design, photo editing and social media video creation a plus.

FULL- TIME BENEFITS & COMPENSATION

The pay range is $65 - $80K

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your base pay, Curious Plot cares about and invests in you as a team member, so that you can take care of yourself and your family. Curious Plot offers eligible team members and their eligible dependents comprehensive health benefits and employee assistance programs, which may include dental, medical, vision, life insurance and more. Other benefits for eligible team members include 401(k), short term disability, long term disability, paid national holidays, parental leave, paid sick leave and paid vacation. 

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