Product Marketing Specialist

Product Marketing & Demand Generation Specialist Xcitium | Bloomfield, NJ | Hybrid Ready for the next step in your marketing career? You’ve spent the last few years building real-world marketing experience. You know how to take a project from idea to execution, you’ve worked on campaigns that had actual business goals attached to them, and you’re ready for more ownership, more exposure, and a bigger opportunity to grow. Xcitium is looking for a Product Marketing & Demand Generation Specialist with a minimum of 3 years of full-time, professional marketing experience following completion of a college degree. Please note: This is not an entry-level or recent-graduate position. Internships, college coursework, and student marketing experience do not count toward the required three years of post-graduate professional marketing experience. This role is designed for an early-career marketer who already has a strong professional foundation and is ready to broaden their experience across product marketing, demand generation, content, digital campaigns, and sales enablement . You’ll work closely with our Marketing, Sales, Product, and leadership teams to help tell the Xcitium story, bring cybersecurity solutions to market, generate demand, and turn great ideas into campaigns that drive measurable business results. If you’re smart, curious, hands-on, and ready to accelerate your career in B2B technology marketing, we want to hear from you. This is a hybrid position based in our Bloomfield, New Jersey office. What You’ll Do Product Marketing & Content Help develop compelling product messaging, positioning, and value propositions for Xcitium’s cybersecurity solutions. Turn technical and complex product information into clear, engaging stories that resonate with customers and prospects. Create and update marketing materials including presentations, solution briefs, website content, email campaigns, case studies, competitive materials, and sales enablement tools. Support product launches and go-to-market initiatives from planning through execution. Conduct competitive and market research to identify trends, opportunities, customer needs, and key differentiators. Partner with Product and Sales teams to understand the market and develop messaging that supports real customer conversations. Help ensure our messaging is consistent, relevant, and differentiated across campaigns and channels. Demand Generation & Campaigns Help plan, build, launch, and optimize B2B marketing campaigns designed to generate qualified leads and contribute to pipeline growth. Execute integrated campaigns across email, digital, content, webinars, events, social media, and other channels. Develop lead-nurture programs that engage prospects throughout the B2B buyer journey. Build campaign landing pages, emails, calls to action, and supporting campaign content. Track campaign performance and use results to improve engagement, conversion, and future campaigns. Collaborate with Sales on targeted campaigns for specific prospects, customers, industries, and market segments. Test new ideas, messaging, channels, and tactics—and use the results to determine what we do next. What You Bring Required: Minimum 3 years of full-time professional marketing experience after completing college. A bachelor’s degree in Marketing, Communications, Business, or a related field. Professional experience in B2B marketing, preferably within technology, SaaS, cybersecurity, or another complex product or service environment. Hands‑on experience in one or more areas including product marketing, demand generation, digital marketing, content marketing, or B2B campaign execution . Excellent writing and communication skills. The ability to take technical, detailed, or complex information and turn it into clear, compelling marketing content. Experience managing multiple projects, priorities, and deadlines in a professional environment. Strong attention to detail without losing sight of the bigger business objective. A collaborative mindset and the ability to work effectively across Marketing, Sales, Product, and leadership teams. Curiosity, initiative, and the willingness to learn quickly and take ownership. An interest in using data and campaign performance to make smarter marketing decisions. Even Better If You Have Experience working in technology, SaaS, cybersecurity, or IT. Experience with CRM and/or marketing automation platforms. Hands‑on experience with email marketing, paid digital campaigns, SEO, webinars, events, or social campaigns. Familiarity with the B2B sales funnel, lead generation, lead nurturing, and pipeline development. Experience developing marketing collateral, sales presentations, case studies, solution briefs, or other sales enablement materials. Experience supporting product launches or go-to-market initiatives. Who Will Thrive Here? We’re not looking for someone who knows everything. We are looking for someone who has already spent at least three years working in marketing professionally and is ready to do more. You may have started in digital marketing, content, demand generation, product marketing, or a broader marketing role. What matters is that you’ve developed a solid foundation, understand how professional marketing teams operate, and are ready to expand your capabilities. You’re the kind of person who asks good questions, figures things out, takes ownership, and doesn’t need every step mapped out before getting started. You want to understand not just what you’re creating, but why you’re creating it and whether it worked. And you’re looking for a role where you can become a stronger, more well‑rounded B2B technology marketer rather than being confined to one small piece of marketing. Why Xcitium? Cybersecurity doesn’t stand still—and neither will your career here. At Xcitium, you’ll work in a fast‑moving technology environment where marketing sits at the intersection of Product, Sales, customers, and business growth . You’ll have the opportunity to: Build experience across both product marketing and demand generation . Work directly with experienced Marketing, Sales, Product, and business leaders. Gain deeper exposure to the cybersecurity and B2B technology markets. See how your work contributes to lead generation, pipeline, customer acquisition, and revenue. Take increasing ownership as you demonstrate your capabilities. Develop a broader marketing skill set that can prepare you for the next stages of your career. One important note before applying This position requires at least three years of full-time professional marketing experience following college graduation. It is not intended for current students or recent college graduates. If you meet that requirement and you’re ready to take the next step in your marketing career, we’d love to hear from you. #J-18808-Ljbffr Xcitium