Senior Director, Product Management - Do It Yourself Experiences

Role Description

At H&R Block, Product Management is responsible for delivering delightful experiences that help clients achieve financial confidence through intuitive, effective, and differentiated solutions. The Senior Director, Product Management – DIY Experiences will lead a core product pillar responsible for delivering the end-to-end experiences used by clients who choose to complete their taxes independently. This includes:

• Desktop
• Mobile
• Online
• Human-assisted
• AI-enabled journeys

This role will own the strategy, roadmap, and delivery of the DIY portfolio customer and business outcomes—translating customer insights, enterprise priorities, and product strategy into high-quality, scalable experiences that drive client satisfaction, retention, unit, and revenue growth. You’ll be responsible for:

• Short-term outcomes
• Longer-term innovation
• New capabilities
• Identifying growth opportunities

You’ll also be an integral part of the H&R Block Product Leadership team contributing to the overall product strategy, special initiatives, and team culture.

Qualifications

• 12–15+ years of experience in product management or digital experience leadership
• Proven track record of delivering and growing end-to-end digital products at scale
• Strong product management craft (learning/discovery, roadmaps, prioritization, execution, analytics)
• Experience in applying AI to transform the product practices
• Strong team and people leadership, development, and coaching ability
• Experience with multi-channel experiences (web, mobile, AI-supported)
• Ability to translate strategy into measurable outcomes
• Strong data fluency and decision-making skills
• Experience in complex or regulated environments
• Excellent executive communication and stakeholder influence skills
• Bachelor’s degree or equivalent experience required

Requirements

• Lead the DIY Experience Portfolio
• Own the strategy, roadmap, and delivery of the DIY experience portfolio across all client touchpoints
• Ensure a seamless, integrated experience across desktop, mobile, assisted, and AI-enabled channels
• Drive clarity on priorities, sequencing, and tradeoffs to maximize customer and business impact
• Translate enterprise strategy and Ideal State direction into clear product roadmap, learning plans, OKRs, and measurable outcomes
• Deliver High-Quality, Confidence-Building Experiences
• Lead teams to simplify complex tax workflows and reduce friction across the customer journey
• Ensure experiences build client confidence, trust, and ease-of-use
• Integrate human-assisted and AI-assisted capabilities in intuitive, differentiated ways
• Continuously improve conversion, completion rates, and client satisfaction through iterative delivery
• Lead Product Teams and Drive Execution Excellence
• Lead, coach, and develop product leaders and teams
• Establish product management practices that anchor on customer empathy, insights, data, and experimentation
• Establish a strong operating model for product delivery
• Evolve product team practices by role modeling and applying AI to transform how teams work
• Partner closely with Marketing, Pricing, Engineering, Design, Data, and AI teams
• Maintain a high bar for execution rigor, autonomy, and accountability
• Leverage Data, Insights, and Operational Discipline
• Use data and client feedback to inform prioritization and decisions
• Define and monitor key performance indicators
• Partner with Product Operations, Shared Experiences, and Analytics teams
• Balance speed and quality in a regulated environment
• Drive Cross-Functional Alignment and Integration
• Partner with adjacent product leaders (Do It For Me, Financial Services, Small Business, Explorations) to deliver on enterprise priorities and outcomes
• Lead through influence across cross-functional teams
• Surface risks, tradeoffs, and dependencies clearly
• Ensure alignment to compliance, risk, and governance requirements

Benefits

• Competitive pay
• Comprehensive benefits
• Support for life both in and outside of work
• Medical and prescription drug coverage
• Participation in the H&R Block Retirement Savings Plan (401(k) Plan)
• Employee Assistance Program
• (Virtual) fitness center programs
• Associate discount program
• Automatic enrollment in Business Travel Accident Insurance
• Associate Tax Prep benefit

Company Description

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact.