TikTok Shop - Platform Campaign Manager

About the Team The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape. Responsibilities Conceptualize, develop and execute e-commerce platform-level campaign projects, including major shopping festivals (Black Friday), seasonal campaigns (Summer Sale) and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth. Manage end-to-end campaign strategies including promotion & subsidy, seller & creator registration, content growth and resource integration, manage budget consumption and ROI efficiency. Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross-functional teams (user research, PR, designers, product team, R&D team etc) for campaign implementation and optimization. Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance. Minimum Qualifications Bachelor’s degree in Marketing, Media, or a related field. Excellent in project management skills, cross-functional communication and coordination. Preferred Qualifications Strong social media exposure and marketing ability across multiple platforms. Familiar with TikTok short video and live-streaming eco‑system is a plus. Result driven, strategic thinking, data-driven, and hands‑on. Established experience in the e-commerce industry, campaign, strategy and operational experience preferred. #J-18808-Ljbffr TikTok