Email Marketing Specialist

Marketing Email Marketing Specialist Atlanta, US Remote Full-time $50,000 – $78,000 About Winixx Winixx Inc. is a New York-based technology holding company operating a portfolio of over 30 SaaS platforms across freight, fleet management, financial infrastructure, and market intelligence. Founded with a mission to modernize fragmented and underserved industries, Winixx builds technology that removes inefficiencies, creates transparency, and puts more value in the hands of the people doing the actual work. Our flagship products include Winixx Freight, a next-generation load board with embedded instant payment; fleetOS, a comprehensive fleet management and roadside assistance platform; and Baron Meddy Financial, our financial infrastructure arm facilitating capital deployment, escrow, and M&A advisory across verticals. Winixx is headquartered in Atlanta, Georgia, with remote teams operating nationwide. Role Summary The Email Marketing Specialist at Winixx owns the lifecycle email programs that activate new users, retain existing ones, and drive meaningful platform engagement across carrier, shipper, fleet, and vendor segments. You will build automated sequences, run campaign experiments, and ensure that every email Winixx sends is worth opening. What You'll Do Build and manage automated email lifecycle programs for carrier onboarding, shipper activation, and fleet retention Develop and execute one-time campaign emails tied to product launches, promotions, and market events Write compelling email copy tailored to each audience segment and lifecycle stage Conduct A/B tests on subject lines, content, CTAs, and send timing to optimize open and click rates Manage list hygiene, segmentation logic, and deliverability monitoring Track and report on email performance metrics including open rate, CTR, conversion, and unsubscribe rate Collaborate with product and support teams to identify lifecycle moments that warrant automated communication Maintain compliance with CAN-SPAM and email marketing best practices What We're Looking For 2+ years of email marketing experience with hands-on ownership of lifecycle and campaign programs Proficiency in an email marketing platform such as Klaviyo, Mailchimp, HubSpot, or Customer.io Strong copywriting skills with an eye for subject line optimization Experience with audience segmentation and behavioral trigger logic Solid understanding of email deliverability best practices Analytical mindset — comfortable pulling performance data and translating it into optimizations Bachelor\'s degree in Marketing, Communications, or a related field Experience marketing to carriers, fleet operators, or logistics professionals is a plus Competitive base salary commensurate with experience Performance bonus program tied to individual and company milestones Hybrid work environment with flexible scheduling Career growth opportunities across 30+ SaaS products and multiple verticals Front-row seat at a technology company at the beginning of a major national expansion Collaborative, mission-driven team environment Paid time off and company holidays Professional development and continuing education support Winixx Inc. is an equal opportunity employer. We evaluate all applicants on the basis of qualifications, experience, and demonstrated ability without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable law. The compensation range reflected in this posting represents the minimum and maximum target range for this position. Individual pay within the posted range is determined by a candidate's demonstrated experience, educational background, skill set, and geographic location. Final compensation is established at the time of offer and may fall anywhere within the stated range based on these factors. Compensation ranges reflect national US market data and are subject to change. Additional forms of compensation may include performance bonuses, equity participation, and other benefits as outlined in your offer documentation. #J-18808-Ljbffr