Digital Analytics & Reporting Specialist

Our client is a full-service advertising agency partnering with organizations across Healthcare, Real Estate, Attractions, Tourism, and the Arts. Their digital team combines media strategy, analytics, and reporting to help clients make informed, data-driven marketing decisions. As the agency continues to grow, they are seeking a Digital Analytics & Reporting Specialist to lead reporting operations, ensure data accuracy, and build dashboards that provide meaningful marketing insights.

Role Overview

The Digital Analytics & Reporting Specialist will be responsible for managing reporting operations, building and maintaining Looker Studio dashboards, ensuring data accuracy, and supporting internal teams with actionable marketing insights. The Digital Analytics & Reporting Specialist will collaborate with Media, Strategy, and CRM teams to consolidate campaign performance data into clear, client-ready reports while continuously improving reporting workflows and dashboard usability. This role is ideal for someone who enjoys working with marketing data, troubleshooting reporting challenges, and creating dashboards that drive better business decisions.

Key Responsibilities

Reporting Operations

• Own the monthly reporting workflow across multiple client accounts.
• Manage reporting calendars and ensure reports are completed by internal deadlines.
• Prepare initial reporting drafts for internal review.
• Coordinate reporting deliverables across internal teams to ensure timely completion.

Looker Studio Dashboard Development

• Build, customize, and maintain Looker Studio dashboards from scratch.
• Connect and manage multiple digital marketing data sources.
• Create reporting dashboards for new client engagements.
• Support the development of presentation-ready reporting decks with data visualizations.
• Improve dashboard usability, layouts, and visual storytelling.

Data Quality & Reporting Accuracy

• Perform quality assurance (QA) across reporting dashboards.
• Validate reporting accuracy before reports are distributed.
• Investigate discrepancies across reporting sources and determine root causes.
• Maintain reporting standards that ensure reliable client reporting.

Dashboard Maintenance & Troubleshooting

• Monitor dashboard performance and reporting integrations.
• Troubleshoot API failures, broken connectors, and reporting inconsistencies.
• Maintain reporting environments and collaborate with technical teams when needed.
• Ensure dashboards remain reliable and scalable.

Data Aggregation & Report Development

• Consolidate marketing performance data from Google Ads , Meta Ads , LinkedIn Ads , CRM platforms, email marketing platforms, and other reporting sources.
• Organize campaign data for monthly, quarterly, and annual reporting.
• Develop presentation-ready reports that clearly communicate campaign performance.
• Utilize AI-powered reporting tools to improve reporting efficiency.

Campaign Performance Support

• Collaborate with Media and Strategy teams to interpret campaign results.
• Summarize campaign performance into clear reporting narratives.
• Identify meaningful trends that support optimization discussions.
• Provide internal teams with accurate reporting insights.

Process Improvement

• Continuously improve reporting workflows and operational efficiency.
• Recommend enhancements to dashboards, reporting visuals, and reporting processes.
• Stay current on Looker Studio enhancements and reporting best practices.
• Identify opportunities to improve reporting quality and user experience.

Qualifications

Experience

• 2–4 years of experience in digital marketing analytics, reporting, or a marketing agency environment.
• Advanced experience building and maintaining Looker Studio dashboards.
• Experience managing multiple reporting environments and dashboard data sources.
• Experience troubleshooting reporting issues, API connections, and dashboard integrations.
• Strong working knowledge of Google Analytics 4 (GA4) .
• Familiarity with digital marketing channels including Google Ads , Meta Ads , LinkedIn Ads , CRM platforms, and email marketing.
• Basic understanding of Google Tag Manager (GTM) is preferred.
• Tagging experience is a plus.

Skills

• Advanced dashboard development and data visualization skills.
• Strong analytical, troubleshooting, and problem-solving abilities.
• Excellent attention to detail with a strong focus on data accuracy.
• Ability to manage multiple reporting projects and deadlines simultaneously.
• Strong written and verbal English communication skills.
• Excellent organizational and project management abilities.
• Ability to communicate complex marketing data clearly to internal stakeholders.
• Experience using Looker Studio, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Meta Ads Manager, LinkedIn Ads, Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP), Google Workspace, CRM platforms, email marketing platforms, and AI-powered reporting tools such as Claude .

What Success Looks Like

• Accurate reports are consistently delivered on or before internal deadlines.
• Reporting dashboards remain reliable, organized, and scalable.
• Reporting discrepancies are quickly identified and resolved.
• Dashboard usability and reporting quality continuously improve.
• Internal teams rely on accurate reporting to support campaign optimization and client communication.
• The Digital Analytics & Reporting Specialist becomes the agency's trusted expert for Looker Studio and reporting operations.

This is an exciting opportunity to become the reporting expert within a growing digital marketing agency. As the Digital Analytics & Reporting Specialist , you'll help build and optimize the reporting infrastructure that supports smarter marketing decisions while collaborating with experienced digital marketers across a wide range of industries.