Sales Manager

Job ID: 13152 Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership. Job Overview As the Sales Manager for Brand Coleman, you will be responsible for managing a high-quality brand store coverage base including brand owned flagship store and authorized distributors brand store, in assigned regions and stores. Fully manage Brand-owned flagship stores to achieve business targets. Fully manage local distributor and brand store to achieve business targets. Responsibilities Achieve sales revenue budget and SGM target in brand-owned store. Well understand consumer needs and behaviors through data analysis and personal observation, ensure best in-store execution, set up reasonable KPIs for store staff to improve transaction and sales margin. Achieve sales revenue budget and SGM target in distributor brand store in retail channel. Develop qualified brand store coverage base with professional and authorized distributors. Maintain good management with distributors via conducting annual business plan, regular business review, to ensure commercial target achievement and best in-store execution. Manage brand store execution in alignment with brand guidance, in terms of store staff’s behavior, assortment & display, pricing & promotion. Have good communication with landlords for daily store operation, ensuring brand store takes full advantage of channel resources. Develop store staff’s capability and competencies through training. Work closely with Marketing team in various marketing programs including new product launch, in-store activities, sales incentive program, consumer promotions, livestreams and CRM, with the yearly AP/CF plan yielding best ROI through review and tracking. Update local market and competitor information, provide constructive suggestions to headquarters. Work closely with Planning and Supply team to streamline the forecast process. Work with Customer Service team to provide good after-sales service. Qualifications Bachelor’s degree required. 8+ years of solid experience in well-known premium lifestyle consumer goods/outdoor or sportswear of global brands. Strong flagship store management, good knowledge and skills in distributor mode management. Sales Management functional knowledge. Distributor selection and management. Rich experience in managing brand store, especially flagship brand store performance, store will be 100–200 square meters. Good understanding of social media/livestream to improve store traffic and transaction. Strong motivation and influential ability to achieve commercial target. Sound analytical skills and acute attention to detail. Self-starter and able to work independently. Ability and desire to multi-task. Fluent written English. Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. #J-18808-Ljbffr