Senior Manager, Category Leadership - Convenience & Value

Role Description

This Sr. Manager, Category Leadership – Convenience & Value role is built for a category leader who can influence how retailers win. You’ll own category strategy across some of the largest Convenience and Value retailers in the market, including:

• 7-Eleven
• Circle K
• Casey’s
• EG America
• Dollar General
• Dollar Tree
• Family Dollar

Leading a team of three and multiple national category captaincies, you’ll turn shopper, consumer, and market insights into strategies that improve assortment, shelving, innovation, and long-term category growth. This highly visible role partners with Sales, Marketing, Insights, and executive leaders to shape customer strategies and expand Sazerac’s influence in the marketplace.

What You’ll Do

• Lead category strategy across Convenience and Value channels, developing insights-driven recommendations that accelerate retailer and brand growth.
• Own multiple national category captaincies, delivering compelling category reviews, assortment strategies, and space recommendations that influence retailer decisions.
• Translate complex data into executive-level stories, leveraging shopper, consumer, syndicated, and retailer insights to drive action.
• Partner with Sales and customers to identify growth opportunities, improve shelf productivity, and unlock distribution opportunities.
• Lead and develop a high-performing category team, building capabilities, accountability, and commercial excellence.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or a related field.
• 8+ years of experience in Category Management, Shopper Insights, Commercial Strategy, or related CPG/beverage roles.
• Experience supporting Convenience, Value, Grocery, or Large Format retailers.
• Proven ability to influence senior customer stakeholders and cross-functional teams through insights and strategic recommendations.
• Experience leading and developing teams with a track record of building capability and delivering results.
• Demonstratable use of syndicated data sources (e.g., NielsenIQ, Circana, Numerator) and retailer data platforms.
• Advanced proficiency in Excel and PowerPoint with strong executive storytelling and presentation skills.
• Ability to travel 30–35%.

Requirements

• Experience leading national category captaincies or strategic retailer partnerships.
• Alcohol beverage or DSD category experience.
• MBA and/or experience with visualization tools such as Power BI or Tableau.

Benefits

• Competitive Pay
• Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
• Family Coverage: Options to cover family members, including domestic partners.
• 401(k) Plan: Immediate access to a matching 401(k) plan.
• Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave.
• Mental Health and Wellness: Access to mental health care and wellness incentive programs.
• Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
• Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program.
• Training and Development: Opportunities for professional growth and development.