Senior Product Analyst

Role Description

Splash Financial is looking for a Senior Product Analyst to help us answer the "why" behind customer behavior and product performance. You'll be the analytical lead of our product organization, owning the experimentation, instrumentation, and insight work that shapes our roadmap and the customer experience.

• Design and analyze A/B tests, turning results into clear, compelling stories for both executives and cross-functional partners.
• Lead our product analytics stack, define the metrics that matter, and build intuitive dashboards that give teams a trusted, self-serve view of product health.
• Build a unified customer 360 view that connects acquisition, onboarding, servicing, and outcomes, giving Splash a holistic understanding of our borrowers.
• Own a lightweight research program — customer surveys, NPS analysis, and interview synthesis — ensuring product decisions are grounded in both quantitative rigor and qualitative insight.
• Sitting at the intersection of data, product, and customer experience, this role is a critical partner in driving growth and conversion across our portfolio.

Qualifications

• 5-8+ years of experience in product analytics, data science, business intelligence, or a related field, preferably in fintech, consumer lending, or a consumer marketplace environment.
• Strong proficiency in SQL and working with relational databases; comfort validating large datasets and joining complex tables.
• Experience with a scripting language (e.g., Python or R) for deeper analysis, modeling, or automation is a plus.
• Demonstrated experience designing, running, and evaluating A/B tests (or similar experiments).
• Hands-on experience with modern product analytics and BI tools (e.g., Logrocket, Amplitude, Mixpanel, Heap, Looker, Tableau, Mode, etc.).
• Familiarity with research methods- survey design, NPS analysis, usability study basics, or competitive intelligence.
• Working knowledge of AI/ML tools and how they apply to analytics workflows.
• Entrepreneurial, resourceful, and comfortable operating with ambiguity.

Requirements

• Own experimentation and test analytics: Design, implement, and analyze A/B and multivariate tests across the product experience.
• Build and maintain core product & business dashboards: Develop, automate, and continuously improve dashboards and reporting.
• Lead product analytics tooling and instrumentation: Own the roadmap, governance, and best practices for our product analytics stack.
• Create and evolve a customer 360 view: Bring together product usage, marketing, servicing data into a holistic view of the customer journey.
• Translate customer feedback & data into actionable insights: Combine quantitative analysis with qualitative signals.
• Own lightweight customer research programs: Lead customer surveys, NPS programs, and usability interview syntheses.
• Leverage AI tools to accelerate analysis and insight generation: Actively use AI-powered tools to increase the speed and depth of analysis.

Benefits

• Fully remote work freedom (for most roles).
• Competitive salary packages.
• Flexible PTO + 9 company holidays.
• Equity: Share in our start-up success.
• Comprehensive and affordable insurance benefits.
• Paid parental leave for both caregivers.
• Essential modern equipment to get the job done.
• Fully paid Claude subscription to supercharge your work.
• 401(k) for your future savings.
• Quarterly meet-ups: In person & virtual fun.
• Awesome Splash swag to flaunt your team spirit.