Group Vice President, Performance Strategy

Group Vice President, Performance Strategy

The Group Vice President, Performance Strategy is a strategic leader responsible for defining and orchestrating data-driven, audience-first strategies that accelerate business growth across our client's lines of business. Our client is an American financial services company providing banking and insurance products to their members.

This leader leads a team of strategists and guides the development of acquisition, onboarding, and member deepening strategies that are personalized, performance-optimized, and grounded in member intelligence.

The GVP partners directly with our client's senior marketing, experience and enablement stakeholders to ensure strategic alignment, enable coordination, and deliver measurable impact. This role is at the intersection of media, data, creative, and experience—driving holistic strategies that tie insight to action and marketing to business outcomes.

Responsibilities

Define the Performance Strategy Vision

• Set the strategic agenda for driving member acquisition, onboarding, and member deepening across the client's portfolio.
• Establish an audience-first approach that aligns media, creative, and experience around member needs and business goals.
• Translate business priorities into integrated, outcome-driven roadmaps.

Build & Lead a High-Impact Strategy Team

• Lead and scale a team of strategists, journey planners, and audience experts.
• Cultivate a team culture that values agility, accountability, innovation, and performance excellence.
• Set strategic direction and performance expectations across all client engagements.

Data, Audience, & Activation Strategy

• Guide the use of first-, second-, third-, and zero-party data to develop advanced segmentation and targeting strategies.
• Ensure audience insights power personalized journeys and scalable content activation across paid and owned channels.
• Collaborate on development of addressable media strategies to drive efficient reach, relevance, and conversion.

Bridge Media, Creative & Experience

• Ensure seamless collaboration between media, creative, and experience teams through a unified audience strategy and measurement framework.
• Provide strategic guidance that informs creative development, content strategy, and journey design—grounded in member insights.
• Partner with creative leads to bring intelligent content strategies to life across the member lifecycle.

Enable Optimization, Personalization & Technology Integration

• Direct the application of MarTech and AdTech platforms (Adobe, Pega, Live Ramp, Optimizely) to enable real-time targeting, personalization, and optimization.
• Oversee development of test-and-learn programs and performance measurement frameworks across all channels.
• Ensure strategies are operationalized with full visibility into ROI, CLV, and incremental impact.

Influence Executive Stakeholders

• Serve as a strategic partner and thought leader to client's senior leadership across marketing, digital, and product organizations.
• Build trust and alignment through strategic clarity, compelling storytelling, and demonstrated business results.
• Represent the agency's performance vision in high-stakes executive forums.

Things You're Great At

• Storytelling – You turn strategy into simple, powerful narratives that resonate across creative, media, and executive audiences.
• Forward Thinking – You challenge the status quo and lead clients to future-state solutions that unlock growth.
• Business Acumen – You think like a CFO—connecting marketing investment to ROI, CLV, and revenue outcomes.
• Curious Creativity – You combine analytics with intuition to solve complex problems and inspire bold thinking.
• Agile Leadership – You lead with speed and flexibility, adapting to change without losing focus.
• Insightful Tenacity – You push past the obvious, uncovering the "why" beneath the "what" to drive real impact.
• Collaborative Spirit – You unify diverse teams behind a common strategy and shared accountability.

Qualifications

• 15+ years of experience leading performance, growth, or lifecycle strategy—with at least 7+ years in financial services, including banking, insurance, fintech organizations.
• Proven track record of designing and leading acquisition, onboarding, and cross-sell strategies that drive measurable business outcomes.
• Deep knowledge of financial services marketing, compliance requirements, and customer behavior across product lines.
• Strong command of audience segmentation, data activation, and omnichannel personalization.
• Demonstrated ability to build and lead high-performing strategy teams across media, creative, CRM, and experience disciplines.
• Fluency in performance measurement, KPI frameworks, and test-and-learn methodologies; ability to connect marketing performance to ROI and CLV.
• Experience integrating and leveraging MarTech and AdTech platforms—including Adobe Experience Cloud, Pega, Optimizely, Live Ramp—to enable scalable, personalized strategies.
• Exceptional communicator with a track record of influencing and partnering with senior executives and C-suite leaders.
• A strong balance of analytical thinking and creative intuition, with the ability to translate complexity into clarity and action.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $176,000 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.