SVP, Marketing & Ecommerce

Role Description

The SVP of Marketing & Ecommerce is the engine behind Caraway Home’s brand and growth, the leader who connects bold strategic vision with commercial performance across every channel and customer touchpoint. Reporting directly to the CEO and serving as a member of the executive leadership team, this highly cross-functional role oversees the full marketing ecosystem:

• Performance Marketing & Creative
• Brand Marketing
• Ecommerce & Marketplace Growth
• Data & Analytics
• Digital Product and GTM (Go-To-Market)

This role oversees the P&L for Caraway’s DTC & Marketplace business, with accountability for revenue growth, profitability, contribution margin, and EBITDA performance across channels and product categories.

You will lead five senior functional leaders, each running their own high-performing team, with a total marketing organization of 35+ team members.

This is an opportunity to take a high-growth, nine-figure brand to the next level, cementing Caraway as a household generational brand.

Qualifications

• 10+ years of relevant marketing & ecommerce experience, with a minimum of 5 years in a senior leadership role; DTC/e-commerce experience required, CPG experience a strong plus.
• Experience managing eight or nine figure dollar marketing budgets and ownership of revenue, contribution margin, EBITDA & efficiency related KPIs.
• Experience building and scaling an omnichannel business, across DTC, Marketplace, and Retail, including supporting or leading the opening of physical retail locations.
• Proven track record of building brands that resonate and growth engines that perform.
• Deeply fluent in the modern DTC marketing stack, from paid social and email to site optimization and analytics.
• Demonstrated ability to architect GTM processes across cross-functional teams.
• Proven people leader who builds and develops high-performing, multi-functional marketing teams.
• Strong upper funnel instincts and clear point of view on market positioning.
• A highly collaborative and proactive communicator.
• Entrepreneurial, comfortable with ambiguity, and deeply grounded in Caraway's values.

Requirements

• Serve as a senior advocate and business owner across all five functional teams.
• Architect and continuously evolve Caraway’s marketing strategy.
• Partner with the Chief Strategy & Commercial Officer to set and execute a unified omnichannel growth strategy.
• Act as a key strategic thought partner to the CEO and Leadership team.
• Bring a cross-functional perspective and point of view to every leadership conversation.
• Partner closely with the VP of Creative on the holistic marketing calendar.
• Foster tight alignment, clear accountability, and strong execution across internal teams and external partners.
• Own Caraway’s nine figure marketing budget.
• Bring an enterprise mindset to every investment decision.
• Provide regular, clear progress updates on key campaigns and initiatives.
• Oversee Caraway's ecommerce strategy across DTC and Marketplace.
• Guide Caraway's digital experience strategy.
• Drive performance across the full channel mix.
• Set the strategic direction for how Caraway shows up in the market.
• Lead the development of Caraway’s integrated marketing calendar.
• Oversee end-to-end GTM planning for new product launches.
• Set the measurement framework for the marketing organization.

Benefits

• Equity: Reward for contributing to Caraway’s success.
• 401k: A 3% company match.
• Comprehensive medical, dental + vision coverage options.
• Up to 12 weeks of fully paid parental leave.
• Annual reimbursements for workspace elevation.
• Monthly reimbursements for coworking space.
• Unlimited PTO in addition to 11+ paid annual holidays.
• Monthly wellness reimbursements.
• Employee discount on all Caraway Home products.
• Complimentary product as a new hire.