SEM Specialist

SEM Specialist

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

We are looking for a passionate SEM Specialist to join our team. In this role, you will support the planning, execution, optimization, and reporting of Search Engine Marketing campaigns across different clients within Publicis Media agencies.

Responsibilities:

• Plan, execute and optimize SEM campaigns across Google Ads, Microsoft Ads, and OpenAI when available.
• Conduct keyword research and identify opportunities to improve campaign performance and visibility.
• Create, manage, and update campaign structures, ads, audiences, and bidding strategies.
• Monitor campaign performance and implement optimizations based on KPIs and client objectives.
• Support reporting and performance analysis through web analytics and media platforms.
• Work with tracking, attribution, and measurement tools to ensure data accuracy.
• Collaborate with internal teams to align media strategies with business goals.
• Stay up to date with industry trends, platform updates, and SEM best practices.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 2-3 years of experience managing SEM/PPC campaigns.
• Hands-on experience with Google Ads and Microsoft Ads.
• Knowledge of Google Analytics and digital performance measurement.
• Familiarity with bid management and optimization tool Search Ads 360.
• Strong analytical skills and ability to interpret campaign data and performance metrics.
• Advanced knowledge of Microsoft Excel and PowerPoint.
• Advanced English level (B2-C1) is desirable.

What We're Looking For:

• Strong analytical mindset and attention to detail.
• Proactive attitude and willingness to learn.
• Ability to work in a fast-paced environment managing multiple projects.
• Team player with excellent communication skills.
• Passion for digital marketing and performance media.

Additional information:

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off.
• Rest is also important! ‍ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company's annual compensation package. These benefits are subject to the company's current policies and guidelines and may be modified, updated, or adjusted at the company's discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.