Senior Director, Ad Operations & Programmatic

Job Description

Job Description

The Boston Globe Advertising team is seeking an entrepreneurial, creative, results driven ad operations and programmatic leader. In this role you will lead the development, implementation, and management of our digital products and processes. You will also lead and manage our programmatic backfill strategy for our websites and apps, and lead our ad operations team.

Ad Product Strategy

• Work with the Chief Commercial Officer on developing revenue, pricing and data strategies to further the objectives of the advertising department
• Work with product manager to scope out products ideas, assess ROI, and evaluate vendors
• Be the subject matter expert on our full digital product suite, help the sales team explain why our solutions are the best fit to meet their needs. Focus on what matters most to customers and provide measurable strategies that help their business grow
• Work across sales, product, editorial, consumer revenue to continue developing the 1st party data strategy and overall identity strategy

Ad Operations

• Act as strategic and tactical leader for streamlining internal processes and execution for digital products and ad campaign execution
• Ideate and develop client-facing reporting capabilities by analyzing internal and external tools and capabilities
• Provide ad operation skill development, troubleshooting and technical support to our campaign management team (trafficking, etc.)
• Develop repeatable and scalable processes for new products
• Serve as the POC for BostonGlobe.com and Boston.com editorial teams for ad impact analysis and troubleshooting
• Work across sales, product, editorial, consumer revenue to ideate and develop strategic digital products
• Participate in client calls and presentations to explain digital strategies, products, and performance reports as needed
• Manage internal budgets and expenses for the Digital Revenue Operations department

Programmatic

• Management, oversight, support and the strategic vision of all of the key responsibilities including:
• Programmatic Revenue
• Develop and implement the strategy behind all advertising technology and programmatic revenue streams: display, native, video, etc.
• Work with finance to develop and hit revenue targets for all programmatic revenue streams
• Optimization & management of all programmatic display streams including header bidding, server to server, AdX etc.
• PMP onboarding and management
• Evaluate and onboard new programmatic partners and technologies for growth opportunities
• Lead technical integration and support for SSPs and other ad tech partners
• Data and Identity
• Ensure compliance with data protection regulations and establish robust data governance policies.
• Oversee the collection, storage, and management of first-party data to derive valuable insights.
• Develop strategies for segmenting first-party data and analyze it to gain actionable insights into audience behavior.
• Integrate first-party data insights into marketing and advertising strategies to enhance personalization and campaign effectiveness.

Qualifications:

• 10+ years of advertising operations and/or media experience
• Publisher experience preferred
• Experience with ad serving technologies such as Google Ad Manager, Campaign Manager 360, Google AdX, Google Publisher Console and others
• Proven leader who has led teams and departments to hit objectives and company goals
• Proven success driving revenue in the programmatic advertising space
• Extremely knowledgeable around the ad tech industry ecosystem, identity, cookieless future and other media technology trends
• Experience with analytics and data visualization tools
• Success developing and driving audience data strategy and insights as well as experience with Data Management Platforms.
• Must possess strong business acumen, management skills and analytical thinking to successfully drive innovation within the department
• Strong communicator who can facilitate synergy between sales, Ad Ops & Rev Ops
• A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment

The annual salary for this role is $120,000 - $150,000

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EEO Statement: At Boston Globe Media, our mission is to empower, connect, and convene our communities with independent, trusted journalism and storytelling. We know a critical part of achieving this is by having a workforce that is representative of the communities we serve. Boston Globe Media is an equal opportunity employer that welcomes candidates and colleagues of all backgrounds, experiences, perspectives, and skills.