Vice President, Storefront

Role Description

Network Solutions, a Newfold Digital brand, is seeking a strategic and results-oriented Vice President of Storefront to own the commercial performance, optimization, and growth of Network Solutions' customer-facing digital business. This executive will own the end-to-end storefront ecosystem, driving customer acquisition, conversion, cross-sell, upsell, retention, and revenue growth across our digital product portfolio, including domains, web hosting, website solutions, email, security, productivity, and emerging digital services.

As a key member of the Network Solutions leadership team, the VP of Storefront will partner closely with:

• Product
• Brand
• Acquisition
• Engineering
• Analytics
• Customer Experience
• Finance

The ideal candidate combines deep eCommerce expertise, strong commercial acumen, customer obsession, data-driven decision making, and a proven track record leading large-scale digital commerce organizations.

Qualifications

• Bachelor's degree in Business, Marketing, Technology, Economics, or a related discipline.
• 15+ years of leadership experience in digital commerce, eCommerce, growth, product, or online marketplace environments.
• 7+ years leading large, cross-functional teams and senior leaders.
• Demonstrated ownership of significant digital revenue and P&L responsibilities.
• Demonstrated success leading subscription-based digital businesses with responsibility for revenue growth, customer lifecycle monetization, product adoption, and renewal performance.
• Proven success scaling digital storefronts and improving conversion, retention, and customer lifetime value.
• Strong understanding of subscription-based business models, SaaS, hosting, domains, or digital services.
• Expertise in digital merchandising, conversion rate optimization (CRO), pricing strategy, and customer lifecycle management.
• Experience leveraging data and experimentation frameworks to drive measurable business outcomes.
• Exceptional executive communication and stakeholder management skills.

Requirements

• Own the digital customer buying journey across acquisition, purchase, onboarding, renewal, and expansion touchpoints.
• Serve as the executive leader responsible for storefront performance, customer experience, conversion optimization, and revenue growth.
• Lead and develop a high-performing team across eCommerce, merchandising, optimization, analytics, and customer experience functions.
• Establish operating rhythms, KPIs, governance processes, and executive reporting to drive accountability and execution.
• Drive product attachment and multi-product adoption across domains, hosting, professional email, website services, SSL, cybersecurity, and productivity solutions to expand portfolio penetration.
• Develop growth strategies that increase product adoption and drive monetization across the customer lifecycle, including pricing optimization, bundling strategies, promotions, and personalized offers.
• Lead all aspects of storefront merchandising, purchase flows, checkout experiences, product presentation, and self-service buying experiences.
• Build a culture of experimentation through A/B testing, personalization, targeting, and data-driven optimization.
• Ensure frictionless user experiences that improve conversion rates and customer satisfaction.
• Collaborate with Product and Engineering leaders to establish a scalable storefront technology strategy.
• Leverage customer, behavioral, and revenue data to identify growth opportunities and optimize performance.
• Champion a customer-first culture across all storefront interactions.
• Inspire and lead through influence in a highly matrixed organization.

Benefits

• Excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision.
• Matching 401K.
• Life/AD&D/STD/LTD.
• Tuition Reimbursement.
• Pet Insurance.
• Generous vacation policy.
• Opportunities for career growth and mentorship.