Marketing

Marketing & Communications Specialist Job Summary The Marketing & Communications Specialist supports thestrategic marketing and communications needs of the Heart andVascular Care Line and Transplant Care Line at University of UtahHealth. This position develops and executes integrated marketingand communications initiatives that support service-line growth,increase awareness of clinical services, strengthen physician andprogram visibility, and advance strategic priorities.This ideal candidate is a strategic marketer, strong writer,organized project manager, and creative thinker who can translatecomplex clinical information into compelling marketing andcommunications strategies and content. In addition, they need tothrive in a collaborative environment. Learn more about the great benefits of working forUniversity of Utah: benefits.utah.edu The department may choose to hire at any of the below joblevels and associated pay rates based on their business need andbudget. Responsibilities Develop and implement integrated marketing and communicationsstrategies that support strategic priorities and growth goals. Identify target audiences, establish positioning, define goalsand objectives, and develop marketing plans using appropriatechannels. Develop and execute multi-channel campaigns across the consumerjourney, ensuring consistent messaging and alignment withUniversity of Utah Health brand standards. Provide strategic direction for advertising and public-facingcommunications, including digital, print, video, and other creativeassets. Gather and apply consumer, market, and performance insights toinform strategies, evaluate effectiveness, monitor key performancemetrics, and optimize campaigns and initiatives. Write, edit, and develop clear, compelling content thatcommunicates the expertise, services, programs, and patient careexperience of the Heart and Vascular and Transplant CareLines. Identify and develop opportunities to showcase physicians,clinical programs, research, innovation, patient stories, and otherareas that enhance the visibility and reputation of the Heart andVascular and Transplant Care Lines. Plan, organize, and manage occasional community events. Track project and campaign budgets and resources asappropriate. Minimum Qualifications EQUIVALENCY STATEMENT: 1 year of higher educationcan be substituted for 1 year of directly related work experience(Example: bachelor's degree = 4 years of directly related workexperience). Department may hire employee at one of the following joblevels: Marketing Communication Specialist, II: Requires abachelor's (or equivalency) + 4 years or a master's (orequivalency) + 2 years of directly related work experience. Marketing Communication Specialist, III: Requiresa bachelor's (or equivalency) + 6 years or a master's (orequivalency) + 4 years of directly related work experience. Preferences Strong writing, editing, and content development skills. Proficiency with digital and email marketing tools, web contentmanagement platforms (Drupal, SharePoint), and social mediamarketing. Experience using project management platforms such as Asana,Smartsheet, Basecamp, or similar tools. Experience with photography, video, or other multimedia contentdevelopment. Working knowledge of basic graphic design. Excellent organizational and time management skills with theability to handle multiple projects simultaneously. Experience in healthcare, health systems, academic medicine, ora related environment. Requisition Number: PRN46175B Full Time or Part Time?: Full Time Work Schedule Summary: M-F 8-5, some evenings and/orweekends Department: 01443 - Marketing and Community Relati Location: Campus Pay Rate Range: $65,000 - $75,000 Close Date: 11/11/2026 Open Until Filled: je-9ed2f95a6cb24cc5b3868a252ed90950 #J-18808-Ljbffr Utah