Business Development & Marketing Manager (Email, Direct Mail, Digital)

Job Title: Business Development & Marketing Manager (Email, Direct Mail, Digital) Department: Marketing / Business Development Location: Remote Type: Full-time Shift Timings: Pacific Time Zone (PST) Key Responsibilities Campaign Planning & Execution Build and manage a monthly marketing calendar (email + direct mail + digital). Execute email marketing campaigns: list segmentation, content drafts, A/B testing, deliverability hygiene, and reporting. Execute postcard/direct mail campaigns: targeting lists, creative coordination, print/mail vendor management, and response tracking. Lead Generation & Business Development Identify and build prospect lists (property management, GCs, developers, facility managers, retail, multi-family, affordable housing partners, etc.). Run outbound sequences (email + phone follow-up + light LinkedIn outreach as needed) and schedule discovery calls/site walks for leadership/PMs. Maintain a simple pipeline and follow-up cadence so leads don’t fall through the cracks. Digital & Website Coordination Coordinate improvements to the website with the current provider (updates, landing pages, service pages, conversion forms), aligning with how the company already coordinates website changes. Manage online presence basics: Google Business Profile updates, review‑generation workflows, and directory listings consistency. Systems, Data, and Reporting Own CRM/contact database integrity (tags, segments, opt‑in status, notes, next steps). Track channel ROI (cost per lead, lead‑to‑estimate, estimate‑to‑win, revenue by channel). Produce a concise weekly dashboard for the Owner/President: activity, pipeline, wins, lessons learned, next week plan. Brand & Collateral Coordinate collateral needed for outreach: capability statement, service one‑pagers, project sheets, email templates, and direct mail creative. Ensure messaging is consistent with Gills’ positioning and target customers. What Success Looks Like (First 90 Days) Clean, segmented contact database and compliant email infrastructure. 2–4 outbound campaigns/month running reliably (email + postcard + digital). Documented process for lead intake → follow‑up → handoff to estimating/PM. A measurable pipeline with clear attribution (you can show what’s working). Qualifications Required 8-10 years in marketing coordination, BD support, or lead‑gen (construction/trades/services strongly preferred). Experience running email marketing campaigns and working with a CRM/contact database. Strong project management: can juggle vendors, deadlines, and internal stakeholders. Excellent writing and communication skills (short, clear, professional outreach). Preferred Experience marketing for contractors (electrical, HVAC, plumbing, GC, facilities). Direct mail campaign experience and vendor coordination. Basic understanding of SEO/local search and conversion‑focused websites. Familiarity with compliance basics (opt‑outs, consent, list hygiene). Tools You May Use (or help us implement) Email platform, CRM (or structured spreadsheets to start), list providers, print/mail vendors, simple landing page tools, and reporting dashboards. #J-18808-Ljbffr Castellan Real Estate Partners