Head of Media

Role Description

Rex is hiring a Head of Media to build a durable, multi-platform media business around a personal brand, with a mandate to make that brand one of the most recognized, high-conviction voices in tech, real estate, and investing.

• Build and lead a content production team, including editors, clippers, writers, and producers, so output scales beyond your own personal bandwidth.
• Own a flagship long-form format (podcast, long-form YouTube interviews, or similar) that serves as the mothership for all repurposed short-form content.
• Own content strategy and execution across TikTok, Instagram, X, and YouTube, running a deliberate, field-tested playbook rather than a reactive, post-by-post approach.
• Build and produce video with full range: on camera, behind the camera, raw, and produced, matching format and tone to the moment.
• Design and run a repeatable content-ops pipeline: raw capture, clipping, hook testing, distribution, and an analytics feedback loop that informs what gets made next.
• Build owned-audience infrastructure, including email list and community, converting rented-platform attention into assets Rex controls directly.
• Engineer and own the explicit mechanism that converts content into qualified investor and talent conversations, including lead capture, DM/inbound handling, and handoff to investor relations or recruiting.
• Coordinate tightly with investor relations and the broader marketing function so every piece of content ladders up to attracting capital and attracting talent.
• Pursue press, podcast guesting, and speaking opportunities that build third-party authority alongside owned platform content.
• Own a production and paid-amplification budget, allocating resources across team, tools, and paid distribution to hit growth and pipeline targets.
• Track and report on both traditional metrics (followers, engagement, audience quality) and business-impact metrics (leads, investor conversations, and candidate pipeline generated through the brand).
• Read the field instinctively: what to post, how to post it, and when to push or hold, while maintaining full control of the narrative.
• Operate with total discipline: execute fast, iterate faster, and never let a thread drop.

Qualifications

• 5–7+ years of experience building and scaling a personal or executive brand at real commercial stakes.
• Direct experience building or managing a content production team (editors, clippers, writers, producers), not just producing solo.
• Track record of building or running a flagship long-form format that anchors a broader short-form content strategy.
• Experience building owned-audience infrastructure (email, community, or similar) alongside social platform growth.
• Proven ability to convert content and audience into a measurable pipeline of leads, customers, investors, or talent, not just engagement.
• Deep fluency across TikTok, Instagram, X, and YouTube, with an instinctive sense of platform-specific strategy and timing.
• Comfortable owning a testing and analytics cadence: hook testing, retention analysis, and iterating based on data.
• Experience managing a production or media budget, including paid amplification.
• Strong narrative control: able to generate attention and conversation without losing the thread of the brand.
• Thinks like a founder-operator of a media business: systems over one-off wins, pipeline over vanity metrics.
• Missionary and builder mindset: fully aligned with Rex's mission and driven to build something durable, not chase a single moment.

Benefits

• Base Salary: Commensurate with experience and market standards
• Opportunity for performance-based bonus and/or equity in deals and funds
• Comprehensive health, dental, and vision insurance
• 401(k) with company matching
• Fully remote work environment